Tobias Grauel

Head of Campaigns Dach @DAZN

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2023 — Present

Head of Campaigns Dach @DAZN

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Berlin, DE

Led a team of marketing campaign specialists, successfully achieving all strategic and performance goals across the DACH region. Managed partnerships and optimized collaboration with external agencies, significantly enhancing campaign outcomes and market visibility. Developed strategic messaging across diverse consumer channels, driving measurable increases in audience engagement. Served as market lead on high-profile event activations, resulting in increased brand visibility and substantial growth in customer acquisition. Played a pivotal role in website transformation initiatives, directly improving UX and increasing customer conversion rates. Market POC for all product teams, improving UX and customer journey on all acquisition touchpoints.

EDUCATION

2010 — 2014

Humboldt-Universität zu Berlin

Bachelor of Applied Science (B.A.Sc.), Business Administration and Sports Sciences

SKILLS

Project ManagementMarketingSports ManagementSports MarketingEnglishSocial Media MarketingProject PlanningMarketing StrategyBasketball

ABOUT TOBIAS GRAUEL

Dynamic former professional athlete with proven expertise in campaign management, strategic marketing leadership, and innovative content creation within the sports and entertainment industries. Demonstrated success in leading impactful campaigns, optimizing market messaging, and enhancing consumer engagement. Skilled at leveraging athletic discipline and determination to drive organizational growth, streamline processes, and achieve quantifiable results.

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Tobias Grauel — Head of Campaigns Dach at DAZN in Berlin, DE | Unifers