Tobias Bayer

Editor in Chief Direttore Responsabile @Fashion Magazine

Milan, IT
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WORK HISTORY

Apr 2024 — Present

Editor in Chief Direttore Responsabile @Fashion Magazine

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Milan, IT

Fashion Magazine is Italy\'s leading B2B fashion magazine. Since the 70s, it has been the preferred source of information and inspiration for fashion professionals in Italy, covering the whole value chain, from the fibre to the final product. As Editor in Chief, I lead a stellar team of reporters based in Milan.

EDUCATION

1989 — 1998

Gottlieb-Daimler-Gymnasium

Abitur

2002 — 2002

Seoul National University

Corporate Finance, Game Theory

1999 — 2003

Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften

lic.oec.HSG

SKILLS

Crisis CommunicationsWeb ContentFrenchSocial NetworkingEconomicsNews WritingContent StrategyPublishingStrategic CommunicationsMagazinesOnline AdvertisingEnglishInternational RelationsEditorialCopy EditingPress ReleasesGermanOnline PublishingNew MediaEvent ManagementPoliticsContent ManagementJournalismCopywritingInternal CommunicationsNewspapersBusiness JournalismOnline JournalismDigital MediaSocial Media MarketingFeature Articles

ABOUT TOBIAS BAYER

With more than 20 years in journalism, I am an experienced writer of news stories, features and investigative reports. After graduation at the University of St. Gallen, I worked for ten years for FT Deutschland, first covering financial markets from New York and Frankfurt, then moving on to Zurich and Milan as correspondent. Afterwards, I spent three years at Die Welt. Since 2016, I work for TextilWirtschaft, Germany\'s most important B2B publication in fashion that is a must-read for industry executives and retailers. Since 2024, I\'m the editor in chief of Fashion Magazine, Italy\'s leading B2B magazine for fashion. Together with my colleagues, I try to shed light on the Italian fashion industry and the luxury sector as a whole. On LinkedIn, I post short summaries of my stories and the ones of my fellow reporters. You work for a fashion brand and want to reach a German and/or Italian audience? You\'re a designer, start-up founder, inventor, consultant etc. and have a story to tell? Let\'s get in touch.

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Tobias Bayer — Editor in Chief Direttore Responsabile at Fashion Magazine in Milan, IT | Unifers