Tobi Smith
Product Marketing Strategist | Go-to-Market Expert | Cross-Portfolio Growth | B2B/B2C Platforms | $4M+ Rev | Forbes 30U30
- Role
- Founder & Head of Product Marketing at Adùn
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Tobi Smith
I build things. Brands, teams, products, systems. Then I figure out how to make them…
Experience
Founder & Head of Product Marketing
Aug 2017 — Present · Houston, TX, US
Built a multi-channel brand and executed 30+ product launches with GTM strategy across DTC, wholesale, and foodservice.Scaled business to $ 4M+ revenue with segment-specific positioning, driving 40% lift in partner LTV.Led end-to-end product marketing, from customer research to enablement tools adopted org-wide.Pioneered a Direct-to-consumer meal delivery company, propelling nationwide accessibility of ready-to-eat African cuisine.Spearheaded a cross-functional team of 6, aligning product development and marketing to achieve sustained growth.Secured $350k in pre-seed funding to advance operational capabilities and drive business transformation and growth.Propelled annual revenues from to achieving a substantial 506% growth.Formed and guided a skilled production and administrative team to manage company operations.Established a robust customer support team, resulting in increased repeat business and heightened satisfaction.Cultivated and maintained business relationships with investors, vendors, and licensing organizations.
Education
University of North Texas
MSc, Hospitality Administration/Management
Babcock University, Ilishan-Remo, Nigeria
Bachelor of Science - BS, Accounting
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