Toai Chowdhury
Global Marketing | Tech and IT Marketing | Event Planning and Management | Audio-Visual Production | Social Media Marketing | Academic Alliances | Internships and Apprenticeships Marketing
- Role
- Marketing Manager at Wipro
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Toai Chowdhury
Having worked for almost 10 years, I have gathered experience in diverse industries. From managing television productions to leading ABM campaigns and GTM strategies, my professional journey so far has been extremely enriching.My story starts when I set foot in a relatively small Production Company in a bylane of Kolkata looking to work in their upcoming production - a complete novice in the industry, with a belief to do something I am passionate about! There started my journey as an Executive Producer, managing multiple shows and events over the next few years - learning, unlearning, relearning, rising to challenges, managing heartbreaks and navigating through a world of make-belief with all my conviction. The next few years saw me complete my MBA, take up a very interesting role in Infosys as I led the academic partnerships portfolio in EMEA and APAC, created learning programs with leading universities, launched internship programs from scratch, travelled the world, created marketing strategies for Financial Services clients, curated and participated in global events and grew richer with experiences.As I grow in life and in career, I keep looking for projects and opportunities that challenge me and leave me with new experiences and learnings.
Experience
Marketing Manager
Jul 2024 — Present · Bengaluru, IN
Lead marketing programs to identify and manage marketing opportunities and programs/campaigns toreinforce Wipro FullStride Cloud by elevating brand perception, driving demand across target customers, recruits, employees, media, ecosystem partners and analysts.Identifying and managing events to ensure relevant Wipro representation and branding; working withthe business teams to target leads and track lead follow up.Work with subject matter experts to develop thought leadership, case studies, videos, solutioncollaterals, and more.Strategise and execute Social Media Marketing campaigns; analyse social media, website and eventmarketing data to articulate impact and ROI.
Education
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration (MBA), Communication and Media Studies
2016 — 2018
Jadavpur University, Kolkata
Bachelor of Pharmacy (B.Pharm.), Pharmaceutical Technology
2007 — 2011
The Wharton School
Executive Program, B2B Marketing
2021 — 2021
Skills
- Creative Writing
- Management
- Television Studio Production
- Fiction
- Business Analysis
- Programming
- Microsoft Office
- Event Management
- Persuasive Speaker
- Creative Strategy
- Research
- Team Management
- Live Events
- Powerpoint
- Microsoft Excel
- Live Event Producer
- Project Coordination
- Events Coordination
- Microsoft Powerpoint
- Television
- Non-Fiction
- Event Planning
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