Kelly Xu
Head of Solutions Marketing at Glean | Ex Snowflake, DocuSign & Start-up | Start-up GTM Advisor
- Role
- Head of Solutions Marketing at Glean
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kelly Xu
Bold marketing strategies, dynamic storytelling and content that truly resonates – when executed well, these elements influence a powerful sales pipeline that transports consumers from awareness to purchase. In my years of experience in the B2B tech space, I’ve led transformational marketing strategies that propelled successful go-to-market initiatives, launched verticals and scaled new business lines. From drone startups to billion-dollar enterprise software companies, I position organizations as strategic partners with some of the world’s leading companies. An engaging go-getter and collaborator who embraces every challenge as an opportunity, I know what great looks like: In 2022, I launched Snowflake’s Retail Data Cloud, devising overall marketing strategies and developing key use cases that positioned us as a strategic partner for leading retail and consumer goods companies and help grow the business into one of the largest verticals for the company. At DocuSign, I established its positioning, Go To Market strategy and messaging for the procurement audience while also serving as the procurement expert to cross-functional stakeholders including product, sales, BD and customer success – initiatives that contributed significantly to DocuSign\'s exponential growth during the pandemic. When I’m not working, I love giving back to the community. I share my expertise in Go To Market strategies and product marketing to advise startups as they advance through their early-stage journeys, and frequently speak in front of product, marketing, startup and mentorship organizations. Let’s connect!
Experience
Head of Solutions Marketing
Mar 2025 — Present · San Francisco, CA, US
Education
Yale School of Forestry and Environmental Studies
Master’s Degree, Master of Environmental Management
2015 — 2017
Wellesley College
BA, Economics
2009 — 2013
IESE Business School
Semester exchange, Marketing
2016 — 2016
Shanghai Foreign Language School
Middle School & High School
2002 — 2009
The London School of Economics and Political Science (LSE)
General Course, Finance; Psychology; Environmental Economics
2011 — 2012
Yale School of Management
Master of Business Administration (M.B.A.)
2013 — 2017
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