Alexander Edwards

About Alexander Edwards

President and Partner of leading consulting and research firm Strategic Vision, where we have innovated and revolutionized the way organizations use data analytics and consumer experience insights to plan for success.Strategic Vision has grown into an influential organization that global market research companies, like J.D. Power, identify as a key competitor within the customer experience industry. Our bespoke tools and methodologies help companies discover which product features will lead to successful customer experiences that achieve high satisfaction scores and earn brand loyalty.Recognized as an expert in consumer decision making, especially in the transportation and energy sectors, I leverage ValueCentered Psychology regarding how and why customers make decisions to predict and maximize customer advocacy, conquest, and loyalty. As a long-term experienced researcher, I direct operations and provide support for advanced clinical qualitative / quantitative projects and studies, including the New Vehicle Experience Study (NVES).As the Chief Operating Officer, I am an accessible leader who teaches our team members to understand why our systems work and encourages employees to take ownership of their contributions. We are experiencing exponential growth in our industry, and Strategic Vision is poised to grow right along with continued innovations and advancements in creating remarkable customer experiences.Eager to discuss the latest developments in CX research, I am proudly involved with various local community outreach programs, speaking at national industry events and conferences, and sharing expertise and insight with multimedia news more information on the advisory services provided at Strategic Vision, I welcome new connections on LinkedIn and direct inquiries. Please feel free to reach out to me. a••••••••@strategicvision.com

Experience

1. President & Partner COO Research-based Consultancy & Valuecentered Psychology

   Strategic Vision

   Jan 1977 — Present · San Diego, CA, US

   Strategic Vision is a research-based consultancy that helps companies understand human behavior and decision-making patterns in any market or field. With over thirty years of experience and the best methodology in the industry, we help our clients to truly know their current and potential customers. Our Specialties: Advisory Services Consumer Experience Insights Predictive Loyalty Consumer Decision Making ValueCentered PsychologyArmed with the knowledge of why their target audience makes decisions, our clients are empowered to tailor their products and messaging to achieve success.Key Achievements: First organization to support new data collection technologies by Qualtrics First investors in the original company of TrueCar Created predictive loyalty algorithms using machine learning and AI systems Partnered with EPA and DoT to develop legislation and goals for Battery Electric Vehicle AdoptionAs the President of Strategic Vision, I am responsible for developing future leadership, setting managerial targets, leading consumer / product consulting operations, and serving as the public-facing representative of the organization.Additionally, as the Chief Operating Officer, I oversee all executive-level client development and served as an Integral part of Strategic Vision, Inc.\'s worldwide growth in international you have a question about how to increase brand loyalty and customer retention, we have an answer. Please feel free to reach out to me to learn more about the full suite of advisory services offered at Strategic Vision. 85••••••41 a••••••••@strategicvision.com

Education

• UC San Diego

  Bachelor of Science - BS, Psychology