Tasha Samkough
Marketing Strategy at Walker Consultants | Content Strategist | End-to-End Lifecyle Management | B2B Storyteller | Social Media Management | Program & Project Management
- Role
- Corporate Marketing Specialist at Walker Consultants
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Tasha Samkough
Transforming challenges into opportunities is what drives my passion for digital marketing. As a Corporate Marketing Specialist, I focus on transforming traditional marketing through data analytics and AI tools. My approach has escalated social media engagement by 500% and streamlined branding across 25+ offices.Driven by innovation in digital marketing strategies, I excel in optimizing operations and enhancing brand consistency. If you\'re interested in leveraging data-driven marketing insights, let’s connect!
Experience
Corporate Marketing Specialist
Jul 2023 — Present · New York, NY, US
In my role as Corporate Marketing Specialist, I\'m transforming a traditional AEC marketing practice into a data-driven powerhouse aligned with modern marketing standards. I oversee the firm\'s digital content strategy, social media platforms, and automated branding software. My approach combines AI-enhanced tools and stakeholder management to drive impactful change, refine business operations, and enhance conversion pathways. By pioneering the use of web analytics, I am transitioning our practice from ad-hoc efforts to data-informed decision-making, establishing a foundation for strategic marketing that elevates our practices to new levels of precision and effectiveness. & I\'ve transformed our social media from sporadic, reactive posts to a cohesive 16-month strategy, driving KPI improvements up to 500%. I use Sprout Social to management several platforms, lead a dynamic Employee Advocacy program, and execute comprehensive training to ensure our team aligns with our strategic vision. & By implementing Templafy across 25+ offices, I enhance consistency across all departments, reduce operational risk, standardize processes, and significantly boosting operational efficiency. & I facilitate weekly, comprehensive onboarding for new hires to enrich their initial experience and promote early engagement with marketing. This proactive approach fosters effective planning and ensures we deliver impactful client solutions.
Education
William Paterson University of New Jersey
English Writing, Women's and Gender Studies
2012 — 2014
Skills
- Microsoft Word
- Team Leadership
- Writing
- Editing
- Creative Writing
- Community Service
- Building Relationships
- Social Media
- Public Speaking
- Fiction Writing
- Social Networking
- Microsoft Office
- Sales
- Team Building
- Management
- Customer Service
- Powerpoint
- Customer Satisfaction
- Blogging
- Copy Editing
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