Toni Nigrelli-Lafleur
Product Marketing Leader | MBA Candidate @ UW–Madison, Wisconsin School of Business
- Role
- Customer Success Manager at EDL Packaging
- Location
- Appleton, WI, US
- LinkedIn followers
- 500 followers
About Toni Nigrelli-Lafleur
Product success doesn\'t start with features; it begins with understanding what makes people act.Messaging that resonates. Creativity that connects. Strategies that drive a business forward.What pulled me into marketing was curiosity. Why do people choose one product over another? What makes a message stick? What\'s kept me here is the ability to connect people and organizations with products that genuinely make an impact.I thrive at the intersection of insight and execution—where messaging clicks, cross-functional teams align, and customers see value. I lead with empathy, grounded in research, data, and a deep understanding of how people make decisions.Across AEC, manufacturing, and SaaS, I\'ve helped organizations bring structure to ambiguity and clarity to complexity. From business development to go-to-market leadership, I\'ve taken infrastructure projects from concept to ribbon cutting, launched multiple SaaS products, influenced roadmaps, and translated research into strategies that drive alignment and action across teams.* Drove alignment across product, engineering, client success, and support to enable a successful SaaS product update—bridging priorities with messaging, visual mapping, and execution* Led the go-to-market transition from a single product to a platform model and supported a complete rebrand* Contributed to a global innovation initiative, shaping and validating big ideas—from concept to AI-driven solutions—focused on reducing rework and improving training across the organizationAs an MBA candidate at UW–Madison\'s Wisconsin School of Business, with a focus on business growth, product innovation, and finance, I\'m preparing for senior leadership—where I can empower teams, define go-to-market strategy, and help organizations reach their full potential through the solutions they deliver.
Experience
Customer Success Manager
Jul 2025 — Present · De Pere, WI, US
Education
Saint Mary's University of Minnesota
Bachelor of Arts, Marketing; English,Graphic Design
2003 — 2007
Springboard
Intro to UX Design
Wisconsin School of Business
Master of Business Administration - MBA
Skills
- Excel
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Newsletters
- Brand Development
- Management
- Adobe Creative Suite
- Customer Service
- Indesign
- Photoshop
- Social Media
- Marketing Communications
- Dreamweaver
- Illustrator
- Inbound Marketing
- Marketing Strategy
- Advertising
- Marketing
- Graphic Design
- Email Marketing
- Microsoft Word
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