Raja T M

About Raja T M

As a marketing leader at Kissflow, I translate complex business goals into high-impact demand-generation strategies that resonate with enterprise CXOs worldwide. With over a decade of experience in B2B SaaS marketing, I’ve led cross-functional teams to launch campaigns spanning digital, offline, and events, driving brand awareness, pipeline growth, and measurable ROI.Having trained and mentored 200+ marketing professionals, I pride myself on fostering a culture of continuous learning and innovation. From piloting AI-powered SEO initiatives to architecting ABM playbooks for global markets, I focus on leveraging data-driven insights, emerging technologies, and creative storytelling to differentiate Kissflow’s low-code platform in competitive landscapes. My “Power of Simple” ethos ensures that every message cuts through the noise, whether it’s positioning our solution coining vertical-specific GTM narratives that resonate with the target audience. Collaboration is at the heart of my approach: I partner with Sales, Product, and Leadership to align on ICP segmentation, persona development, and media strategies. I thrive on turning insights into impactful experiences.Passionate about mentoring tomorrow’s marketing leaders, I welcome connections from peers, industry analysts, and fellow innovators. If you’re passionate about data-driven growth, low-code innovation, or crafting go-to-market strategies that drive real-world impact, let’s connect!

Experience

1. Director Marketing

   Kissflow

   Jan 2026 — Present · Chennai, IN

   Spearheading global demand generation initiatives to enhance brand visibility for Kissflow\'s low-code solutions. • Developing and executing enterprise go-to-market strategies in collaboration with leadership to drive market expansion. • Fostering partnerships across departments and external stakeholders to accelerate pipeline growth and optimize marketing efforts.

Education

• Indian Institute of Management, Kozhikode

  Executive Post Graduate Certificate in Marketing Management (EPGCMM), Marketing/Marketing Management, General

  2016 — 2017

• Madurai Kamaraj University

  Bachelor of Business Administration - BBA, Marketing

  2000 — 2003

• Madurai Kamaraj University

  MBA, Systems Management

  2003 — 2006

Skills

• Mobile Advertising
• Online Branding
• Digital Strategy
• Mobile Devices
• Advertising
• Cpi
• Sem
• Customer Relationship Management (Crm)
• Market Research
• Social Media
• Keyword Research
• Team Management
• Web Analytics
• Mobile Applications
• Pay Per Click (Ppc)
• Mobile Apps Marketing
• Mobile Marketing
• Market Analysis
• Online Marketing
• Customer Acquisition
• Competitive Analysis
• Digital Marketing
• Facebook
• Google Analytics
• Lead Management
• Marketing
• Public Relations
• Mobile Internet
• Social Media Marketing
• SEO
• Smo
• Training & Development
• Wordpress
• Marketing Strategy
• Email Marketing
• Ppc
• Search Engine Marketing (Sem)
• Crm
• Management
• Online Advertising