Theresa Moschella
Brand Marketing at Frito Lay
- Role
- Brand Marketing Director, Sunchips at PepsiCo
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Theresa Moschella
Passion for consumer driven strategy and innovation. Unique ability to work cross-functionally across specialized and technology driven teams. Considerable experience in consumer packaged goods and retail industries from a client and solutions provider role. Specialties: Consumer Marketing, Shopper Marketing, Brand Management, New Product Development, Innovation, Marketing Strategy, Advertising Account Management, Consumer Promotions, Consumer Packaged Goods, Consumer Insights, Marketing Research, Insights Digital and Mobile Insights, User Experience Testing, Questionnaire Design
Experience
Brand Marketing Director, Sunchips
Jul 2023 — Present · Plano, TX, US
Education
Saint Louis University
B.S.B.A., Marketing
2003 — 2007
Saint Ursula Academy
High School
Skills
- Customer Insight
- Account Management
- Product Development
- Marketing Management
- Promotions
- Advertising Management
- Shopper Marketing
- Brand Management
- Marketing Strategy
- Digital Marketing
- Integrated Marketing
- Storytelling
- Brand Development
- Consumer Marketing
- Fmcg
- Marketing Research
- User Experience Testing
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