Tom Lassandro
I help B2B infrastructure and capital-intensive growth companies modernize marketing and drive enterprise revenue growth.
- Role
- Vice President Marketing at Contract Leasing Corp
- Location
- Oyster Bay, NY, US
- LinkedIn followers
- 500 followers
About Tom Lassandro
Multi-disciplined Marketing leader helping B2B companies drive demand, accelerate growth, and enable Marketing & Sales teams. Vast experience in creating and executing B2B go-to-market, demand generation, and integrated marketing strategies-thought leadership, positioning, promotion, and performance-for start-ups, mid-level and Fortune 500 organizations. Strengths include business, leadership, and technical skills that build collaborative relationships and increase brand awareness, ability to drive revenue and profits, and Marketing credibility.Specialties: Research & Analysis, Data Management, Product Strategy, Market Planning, Program Development, Channel Management, Sales Enablement, On-line/Off-line Communications, Content Marketing, Public Relations, Demand Generation, Account-based Marketing, Marketing Operations, Demand Diagnostician, AI Enthusiast & Realist
Experience
Vice President Marketing
Apr 2024 — Present · Piscataway, NJ, US
Lead marketer responsible for developing & executing data-driven multi-channel marketing strategies and tactics-brand awareness, demand generation, sales revenue-to propel growth for a leading commercial trailer leasing, sales, maintenance, & consulting firm.
Education
Fordham University
BA, History, Philosophy, Psychology
Skills
- Market Research
- Market Analysis
- Product Strategy
- Go-to-Market Strategy
- Program Development
- Channel Management
- Sales Support
- Online Marketing
- Direct Marketing
- Public Relations
- Marketing Automation
- Crm Software
- Lead Generation
- Demand Generation
- Lead Management
- Social Media
- Cross-Functional Team Leadership
- Crm
- Product Management
- Customer Acquisition
- Marketing
- Integrated Marketing
- Salesforce.com
- Digital Marketing
- Telecommunications
- Channel Partners
- Sales Management
- Sales Operations
- Management
- Leadership
- Program Management
- Strategy
- Strategic Planning
- Online Advertising
- Cloud Computing
- Soccer
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