Travis M. Irions

Relentless Pursuit of Innovative Solutions

Role
VP of Operations and Strategy at Striking Marketing
Location
Atlanta, GA, US
LinkedIn followers
500 followers

About Travis M. Irions

With over 20 years of experience in operations management, I am a results-oriented leader…

Experience

  1. VP of Operations and Strategy

    Striking Marketing

    Jan 2022 — Present · Atlanta, GA, US

    Lead new client programs and provide essential functions including operations, marketing strategy, sales, employee onboarding, and training for a premiere event marketing company. Fully produced a person, one-day outdoor event. Attendance more than doubled YoY and finished an average of 8% below budget each year since I got involved. Managed the Experiential Marketing program for 2 major clients, Atlanta Journal-Constitution and Kaiser Permanente, each with 2-3 active projects. Created a one-month pilot training program for a client that turned into a 2-year contract resulting in $1.1 million in additional revenue. Rebuilt planning and execution for a person event that led to a 24% increase in NPS and expansion from one domestic event to three international events. Onboarded an ongoing team of 20 to support experiential events with various clients. Developed an 18-month promotional tour, spanning 35 cities, reaching consumers and creating 84% retention as a result. Ensured programs stayed 5% under budget while improving overall impact and performance. Increased brand awareness while launching detailed marketing campaigns for established brands and startups. Consulted with company since 2012 on a part-time project basis, and joined full-time in 2022.

Education

  • University of Florida - Warrington College of Business

    Bachelor’s Degree, BS in Business Administration and Sports Management

    1996 — 2000

Skills

  • Virtualization
  • Vmware
  • Storage
  • Data Center
  • Management
  • Team Leadership
  • Operating Systems
  • Computer Hardware
  • Leadership
  • Active Directory
  • Xp
  • Windows Server
  • Hardware
  • Help Desk Support
  • Citrix
  • Servers
  • Troubleshooting
  • Windows
  • Software Installation
  • Windows Xp
  • Technical Support
  • Cloud Computing

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Travis M. Irions — VP of Operations and Strategy at Striking Marketing in Atlanta, GA, US | Unifers