Tierney Millhollin

About Tierney Millhollin

I am a strategic motion and graphic designer known for my leadership, collaboration, and ability to push creative teams beyond the obvious. I thrive on developing visually compelling design solutions that enhance campaign storytelling and engage consumers. With a strong emphasis on cross-functional partnerships, I ensure that every team member feels invested in the creative process, fostering an environment where ideas can flourish. My specialties include building trust, facilitating idea sharing, and delivering visuals that not only captivate but also align with business goals. I am continually evolving my motion design skills, always seeking new ways to push the boundaries of visual storytelling. Areas of Expertise: • Adobe Creative Suite: Photoshop, Illustrator, After Effects, InDesign • Art Direction and review • Motion Graphics/Design: animated elements, storyboarding, After Effects, animation • Print Design: POP, packaging, OOH, swag, tradeshow graphics, brochures, posters, infographics, banners, truck billboards, billboards • Digital Design: Organic and Paid Social Media, Display Ad Creative, Menu board screens, • Email Marketing: design and layout • Branding: brand style guides, brand identity design, logos, brand audits, color theory • Design Leadership: mentoring designers, facilitating brainstorming and collaborative work sessions • Photo/Video Shoot Production One of my proudest accomplishments is having my work featured in the School of Motion Student Showcase in 2024 for my storyboarding and layout. Additionally, during my time at Casey’s, I expanded my expertise in brand identity, packaging, print, and digital design—gaining valuable experience in crafting cohesive and impactful visual identities. If you\'re interested in collaborating or discussing how we can create something meaningful together, I’d love to connect. Feel free to reach out to me at t••••••••@gmail.com. If you would like to review my portfolio, please email me to request a password and I would be happy to grant access.

Experience

1. Design and Creative Manager

   Casey's

   Jan 2012 — Present

   Efficiently lead and administer creative design projects that communicate thebrand in support of ongoing marketing and merchandising for the 5th largestpizza chain in the country.Determine art direction and design of collateral to reinforce brand positionincluding: private label packaging, POS, direct mail, social media content,print and digital ad campaigns, email, brochures, flyers, logos, websiteimages, mobile app graphics.Determine art direction, design, review and approve artwork, photographyand other assets developed by a creative team and photography vendors.Work directly with Advertising Director and Executive level staff to increase brand awareness and reinforce positioning by ensuring brand message and visuals are consistent across all marketing channels.Elevate the quality of photography by art direction of photo shoots to supportthe company’s fresh food initiatives.Maintain brand standards guide and modernize existing branding by expanding brand family graphics, typefaces, photography, messages and other elements.Manage a team of 3 designers and an intern.ACHIEVEMENTSIsolation to centralization and organization of digital assets byimplementation of a central NAS device and Extensis Portfolio.Designed a co-branded promotion with Coca-Cola that raised sales of20 oz. Coke products by 20% over the previous year.(2014 / 2015)Promoted from Design Manager to Brand Manager and Design Team Lead.

Education

• Watkins College of Art and Design

  BFA Magna Cum Laude

  2005 — 2008

• School of Motion

  Certification

  2023 — 2024