Tom Magadieu
Transformational Marketing Leader | Senior Director, Marketing Automation and Technology at WEX
- Role
- Senior Director, Marketing Automation and Technology at WEX
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Tom Magadieu
Marketing strategy and digital transformation leader with over 25 years experience delivering growth for b-to-b and b-to-c organizations: technology, payments, information services, energy and retail. A reliable change agent with a proven track record of delivering significant top-line growth, with ever-greater efficiency. Trusted partner, collaborator and leader, effectively guiding teams to bring new marketing and product capabilities, and compelling customer experiences to light. Accomplished talent developer with a history of building high performing, growth-oriented teams.Expertise: Data Strategy, Digital and Direct Response Marketing, Loyalty and Behavioral Marketing Strategy, Customer Experience Architecture, Marketing Technology, Marketing Analytics, Software Development and Platform Implementation, Leadership and Talent Development, B-to-B and B-to-C Go-to-Market Strategy.
Experience
Senior Director, Marketing Automation and Technology
May 2021 — Present · Portland, ME, US
Guiding marketing transformation for a global leader in corporate payments solutions, simplifying the complexities of payments systems across continents, and industries – including Fleet, Travel and Healthcare. Delivering growth through B-to-B/SMB marketing strategy, tactics, leadership.
Education
University of Maine
Bachelor's degree, Journalism, Advertising
1986 — 1991
Skills
- Convenience Stores
- Marketing
- Database Marketing
- Social Media Marketing
- Strategic Partnerships
- Mobile Marketing
- Online Marketing
- Multi-Channel Marketing
- Business Development
- Digital Marketing
- Marketing Automation
- Integrated Marketing
- Business Strategy
- Campaign Strategies
- Crm
- Creative Strategy
- Lead Generation
- Customer Acquisition
- Marketing Communications
- Strategy
- E-Commerce
- Product Development
- B2b Marketing
- Product Marketing
- Copywriting
- Direct to Consumer
- Direct Mail
- B2c
- Marketing Strategy
- Brand Development
- Sales
- Email Marketing
- Agile Methodolgy
- Loyalty Programs
- Business-to-Business (B2b)
- Online Advertising
- Retail
- B2b
- Loyalty Marketing
- Direct Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.