Thomas Swanson

About Thomas Swanson

I am a growth-driven professional with a proven, results-based approach to problem-solving. I blend years of industrial experience with advanced communication, leadership, and advanced Microsoft Suite skills. I have demonstrated success in supply chain integration as well as merger due diligence.

Experience

1. VP of Commerce

   Bird Dog Hospitality

   Dec 2025 — Present

   Lead and manage the Revenue Management, Marketing, and Sales teams.• Oversee franchise conversions to internal brands, including construction coordination, brand standards implementation, and operational system transitions.• Oversee company CRM and digital infrastructure linking sales, marketing, and revenue functions.• Develop and maintain company-wide commercial infrastructure, ensuring accountability and reporting across sales, marketing, and revenue functions.• Drive integration and onboarding strategies for newly acquired or rebranded assets.• Oversee and optimize procurement processes, including vendor negotiations, preferred vendor lists, and pricing agreements that enhance profitability.• Partner with the CEO and leadership team to identify performance opportunities and implement cross-functional strategies that improve market competitiveness, profitability, and franchise success metrics.• Develop, launch, and manage company-wide training content and initiatives that enhance team performance and operational consistency.• Create education pathways that connect property-level teams to leadership growth systems and improve retention.• Support CEO and executive team with strategic initiatives, performance reviews, and long-term growth planning.

Education

• South Dakota State University

  Bachelor's degree, Business/Managerial Economics

  2014 — 2018