Tara Lynne Ferguson

Director, Commerce Advertising

Role: Director, Commerce Advertising at Monks
Location: Seattle, WA, US
LinkedIn followers: 500 followers

About Tara Lynne Ferguson

Seasoned digital advertising leader with 15 years of experience in search marketing, eCommerce, retail media, and Amazon Advertising. Proven track record of managing multi-million-dollar full funnel ad strategies, leading cross-functional teams, and driving profitability through strategic execution, performance audits, and platform expertise. Trusted mentor with strong client-facing and relationship building skills, who thrives in fast-paced, remote environments.

Experience

Director, Commerce Advertising
Monks
Feb 2024 — Present · Seattle, WA, US
Lead advertising team operations and performance across the eCommerce and Retail Media division, ensuring strategic alignment, profitability, and growth.· Direct and help execute on key initiatives including platform and tool adoption, full-funnel audits, account restructures, testing plans, and business reviews.· Represent the advertising team in new business development, conduct discovery, build pitch decks, and lead client presentations.· Provide executive-level leadership and client communication, offering calm, solution-oriented guidance under pressure.· Mentor and manage direct reports, coaching people managers, implementing performance improvement plans, training initiatives, and process rollouts.· Foster team culture, recognition programs, and collaboration across remote teams.

Education

University of San Francisco
Advanced interactive marketing and measurement
2011
Seattle Central College
Associate's degree, Business, Management, Marketing, and Related Support Services
2008
Cornish College of the Arts
Performance Arts
2000 — 2002

Skills

Social Media Marketing
Microsoft Excel
Ppc
Marin
Lead Generation
Dynamic Product Ads
Marketing Strategy
Marin
Social Media
Google Merchant Center
Marketing
Google Analytics
Mobile Marketing
Online Advertising
Pla
Sem
Amazon Seller Central
Remarketing
Facebook Marketing
Client Relations
Account Management
Google Adwords
Purchases on Google
Digital Marketing
Online Marketing
E-Commerce
Content Writing
Training & Development

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