Taylor Latrowski
Senior Marketing Associate @The Metropolitan Museum of Art
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WORK HISTORY
Senior Marketing Associate @The Metropolitan Museum of Art
NY, US
Manage $3M+ annual marketing budget and oversee full campaign lifecycle across digital, social, OOH, print, and radio.Lead digital-first strategies that increased brand awareness and museum attendance.Drive campaign creative through A/B testing, copywriting, and audience targeting to maximize engagement and ROI.Partner with DEIA and cross-functional teams to ensure inclusive, data-driven, and effective campaigns.Highlights: Rebranded major programs to unlock new audiences; Directed paid + organic strategies for 10M+ social followers; Supported global visibility through ad campaign and outreach.
EDUCATION
NYU Stern School of Business
Master of Business Administration - MBA
Hunter College
Bachelor's degree, Communication and Media Studies/ English
Macaulay Honors College at The City University of New York
Bachelor's degree, Communication and Media Studies/ English
ABOUT TAYLOR LATROWSKI
I’m a growth and brand marketer with a track record of turning creative strategy into measurable results. At The Met, I’ve driven cross-channel campaigns that brought in millions of visitors annually, managed a $3M+ marketing budget, and rebranded programs to unlock new audiences.I specialize in campaign strategy, paid media, and brand storytelling that converts. With experience spanning digital, social, search, OOH, print, and radio, I know how to meet audiences where they are and turn attention into action.With an MBA from NYU Stern, I’m now excited to apply my skills in industries like tech, media, and finance—sectors where growth, innovation, and impact go hand in hand.
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