Tyler Sweeney
Strategy Director, Social at Deutsch
- Role
- Strategy Director, Social at Deutsch
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tyler Sweeney
A social strategist who scrolls, swipes, taps, and comments on social media to understand platforms, user behavior, and all weird corners of the internet. I’ve been developing people centric digital marketing plans for clients that helps achieve their business goals. Oh and I play in an adult queer based kickball league.
Experience
Strategy Director, Social
Nov 2024 — Present · Los Angeles County, CA, US
Clients: Taco Bell, Behr Paint, Verizon Value Brands (Straight Talk & Total Wireless)- Developed social media playbooks and briefing materials for Straight Talk and Total Wireless - Launched Total Wireless’ new brand positioning on social leading to:+23% follower growth,+33% impressions,+54% engagements in 6 months- Brought back the quesarito by creating a campaign targeting Nikola Jokic in which we encouraged him to finally try it (guess what? he did)- Editor in chief of Deutsch\'s weekly social newsletter: Internet Ghosts with over 11k subscribers- Winner of the \"Standing Ovation\" Deutschie peer-nominated agency-wide award
Education
West Texas A&M University
Bachelor of Arts, Mass Communication with an emphasis in electronic media
2008 — 2012
Skills
- Market Research
- Digital Photography
- Digital Strategy
- Advertising
- Public Speaking
- Social Media Marketing
- Social Media
- Management
- Social Networking
- Social Media Measurement
- Marketing
- Copywriting
- Microsoft Office
- Online Advertising
- New Media
- Online Marketing
- Content Strategy
- Marketing Strategy
- Strategy
- Event Planning
- Radio
- Qualtrics Survey Creation
- Broadcast
- Leadership
- Video Editing
- Digital Media
- Digital Marketing
- Avid Media Composer
- Adobe Audition
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