Tami Gross Iverson

About Tami Gross Iverson

I am a seasoned marketing professional with over 20 years of experience in the agribusiness, retail, and foodservice sectors. I am passionate about creating and executing effective marketing strategies that drive brand awareness, sales, and meaningful consumer engagement. I am currently the Director of Marketing Communications at Pacific Coast Producers, an agricultural cooperative that produces and distributes high-quality canned fruits and tomatoes to retailers, foodservice distributors, and institutional partners.In my role, I design and implement marketing programs that elevate our brand and position Pacific Coast Producers as a leader in quality, sustainability, and value. I have developed and launched the company’s overarching marketing strategy and work closely with our sales team to position our company as the category leader across retail, K‑12 nutrition, and healthcare foodservice channels. I also support initiatives aligned with emerging Food as Medicine programs by helping health-focused institutions utilize fruit- and vegetable‑forward solutions that improve patient outcomes, nourish communities, and support budget-conscious operators.I collaborate extensively with cross-functional teams and industry partners to deliver innovative and impactful campaigns tailored to the unique needs of retail customers, school nutrition directors, and healthcare foodservice professionals. Some of the skills I use daily include data-driven analysis, thought leadership, brand development, consumer behavior insights, team development, and departmental management. I also leverage my agribusiness marketing expertise to build partnerships with key influencers, trade organizations, and media outlets, while conducting ongoing market research and competitive analysis.

Experience

1. Director of Marketing Communications

   Pacific Coast Producers

   Jan 2022 — Present

   Designed and executed marketing program that increased brand awareness and sales by 5% in a declining category • Developed and launched company website and B2B communication program • Collaborated with cross-functional teams and Industry Partners to create and execute long-term strategic plans and campaigns • Managed a team of marketing professionals, providing guidance, training, and support • Conducted market research using Nielsen data to identify consumer trends • Managed partnerships with key influencers and media outlets to increase brand visibility • Trade show booth design and implementation • Conducted regular competitive analysis and made recommendations to senior management • Organized extensive media tour, virtually and in-person.

Education

• Cosumnes River College

  Associate of Arts (AA), Business Administration and Management, General

  2000 — 2003

• Sonoma State University

  Bachelor of Science, Business Administration

  2003 — 2005

Skills

• Public Relations
• Retail
• Social Media
• Marketing
• Management
• Sales Management
• Forecasting
• Food
• Product Development
• Merchandising
• Social Media Marketing
• Strategic Planning
• Account Management
• Trade Shows
• Sales Operations
• Sales
• New Business Development
• Inventory Management
• Market Research
• Marketing Strategy