Tyler Gates

About Tyler Gates

With over 18 years of experience in project management and digital marketing, I currently serve as the Manager of Digital Marketing at MultiCare, where I lead initiatives that support the organization’s overall marketing strategy. I collaborate closely with system-wide and regional marketing teams to strengthen brand awareness, drive qualified web traffic, and generate leads. My team is focused on executing data-driven digital campaigns that fuel clinical volume growth, boost market share, and elevate MultiCare’s reputation—both locally and nationally.Before joining MultiCare, I was the Director of Operations at Firegang Dental Marketing, where I led PPC, analytics, and fulfillment teams while overseeing client performance. I’m passionate about aligning strategy with results, and I provided strategic direction across all client accounts—bridging deep digital knowledge with the unique demands of the dental industry.Earlier in my career, I served as the Lead Digital Director at Brand It Advertising, managing digital ecosystems across web, social media, e-commerce, and digital campaigns. I led a high-performing team that crafted and executed marketing strategies, analyzed performance data, and ensured brand consistency across all digital touchpoints.Outside of work, I’m an adventurous traveler and passionate hockey fan.Core Competencies:Google Ads | Google Analytics | Facebook Ads | HTML/CSS/SASS | PHP | Adobe Creative Suite | Microsoft Office Suite | Project Management | Public Relations

Experience

1. Manager, Digital Marketing

   MultiCare Health System

   Jul 2022 — Present

   As Manager of Digital Marketing at MultiCare, I lead a cross-functional team responsible for all system-wide digital marketing initiatives. This includes digital advertising, email marketing, online reputation management, business listing management, marketing technology stack, and performance reporting and analytics.I collaborate closely with system and regional marketing teams to develop and execute strategic, data-driven campaigns that drive web traffic, generate leads, and support clinical volume growth. My team plays a key role in enhancing brand awareness, increasing market share, and strengthening MultiCare’s reputation both locally and nationally. I also oversee the management and optimization of our martech platforms to ensure efficiency, scalability, and measurable impact across all digital touchpoints.

Education

• Eastern Washington University

  BFA, Graphic Design

  2003 — 2008