Tom Woods
Associate Director, Global Market Insights @IQVIA
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WORK HISTORY
Associate Director, Global Market Insights @IQVIA
Product Management & Offering Development: Spearheaded the creation of a new global offering that leverages commercial IQVIA datasets (ChannelDynamics & OneKey) to segment doctors by persona type.• Led development from proof of concept to fully functional platform, including roadmap definition, feature prioritisation and client-facing demonstrations to accelerate adoption.• Partnered with senior directors, global VPs and technical teams to integrate advanced analytics and craft compelling narratives on global commercial trends for life sciences clients.• Developed thought leadership content, marketing collateral and go-to-market strategy to position the offering as a leading solution for enhancing engagement with doctors.• Monitored market feedback and performance metrics to refine features and optimise the value proposition, resulting in increased client retention and revenue growth.• Advocated for integration of AI-driven recommendations and predictive analytics to strengthen platform capabilities and future-proof the offering.
EDUCATION
University of Bath
Bachelor of Science (BSc), Chemistry with Management
ABOUT TOM WOODS
Dynamic Associate Director at IQVIA with cross-functional experience spanning Consulting, Global Market Insights, Business Intelligence, Pharmaceutical Sales and Thought Leadership. Known for a strategic mindset, life sciences expertise and a deep passion for translating complex information into actionable insights that drive decision-making at the senior leadership level.
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