Travis Jones

About Travis Jones

I’m a results-driven digital marketing professional with 10+ years of experience leading data-driven campaigns across CRM, email, social media, and paid advertising. I specialize in leveraging marketing automation, analytics, and AI tools to generate qualified leads, optimize campaigns, and improve operational efficiency.At Caissa K12, I lead multi-channel marketing campaigns, manage HubSpot CRM automation, and optimize Google Search advertising to drive school district enrollment. I also implement AI-powered solutions, including chatbots and automated content generation, to streamline marketing processes and boost performance.Previously, I’ve managed marketing initiatives for organizations ranging from higher ed tech (Element451) to professional sports (Memphis Grizzlies) and government agencies (City of Memphis), consistently delivering measurable growth and engagement. I’m skilled at bridging strategy and execution, acting as a liaison between leadership, creative teams, and clients to ensure campaigns exceed goals.I’m passionate about combining creativity, data, and AI to craft marketing strategies that drive measurable results and scale business impact. I’m always exploring new ways to leverage technology to improve efficiency, engagement, and ROI.

Experience

1. Marketing Communications Specialist

   Caissa K12

   Feb 2025 — Present · Memphis, TN, US

   As a Communications Specialist at Caissa K12, I develop and execute strategic marketing campaigns that help school districts connect with their communities. I specialize in CRM automation, email marketing, and content development, ensuring clear, action-driven messaging across multiple channels. My role involves optimizing workflows, analyzing engagement data, and crafting compelling communications that drive impact. Excited to contribute to Caissa K12’s mission of empowering education through strategic marketing!

Education

• The University of Tennessee at Chattanooga

  Bachelor of Science in Marketing and Business Administration, Business, Management, Marketing, and Related Support Services

  2008 — 2012

• The University of Tennessee at Chattanooga

  Bachelors, Business Marketing & Entrepreneurship

  2008 — 2012

Skills

• Communication
• Photoshop
• Marketing Strategy
• Social Media
• Facebook
• Team Building
• Management
• Digital Photography
• Leadership
• Microsoft Word
• Sales Presentations
• Social Networking
• Marketing
• Advertising
• Organizational Leadership
• Strategic Planning
• Word
• Excel
• Customer Service
• Microsoft Office
• Sales
• Training
• Teamwork
• Retail
• Public Speaking
• Time Management
• Community Outreach
• Public Relations
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Account Management
• Access
• Mentoring
• Digital Marketing
• Event Planning