Terrell Strickland
Sales Activator Manager @Red Bull Distribution Company
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WORK HISTORY
Sales Activator Manager @Red Bull Distribution Company
FL, US
Lead a high-performing team of 8 Sales Activators across a high-visibility regional territory (350+ Publix, 54 Target, 100+ Walmart locations), driving execution excellence and competitive market wins.Own regional execution strategy aligned to national and Joint Business Plans, delivering consistent year-over-year volume growth, expanded distribution (QPOD), and share gains across priority accounts.Utilize syndicated data (Nielsen, IRI) and advanced performance analytics to identify growth gaps, optimize activation planning, and strengthen competitive positioning.Strengthened alignment between sales and execution layers, eliminating internal friction and driving more cohesive retail performance across priority accounts.Achieved the highest executional coverage rate nationally (97%), establishing a performance benchmark for operational discipline and accountability.Improved regional Walmart performance from by strategically closing share gaps, elevating internal performance metric standards, and aligning team SMART objectives with incentive-driven performance metrics.Spearheaded high-impact national and regional initiatives, including leadership tours and large-scale activation programs, enhancing brand presence and measurable business outcomes.Implemented structured performance management frameworks and enhanced communication models, increasing team productivity, execution quality, and field effectiveness.Partner in regional sales planning and incentive modeling, influencing resource allocation and performance forecasting to drive revenue growth and optimize return on trade investment.
SKILLS
ABOUT TERRELL STRICKLAND
I am a forward-thinking leader driven by growth, innovation, and measurable impact. Thriving in dynamic and evolving environments, I combine strategic vision with disciplined execution to turn ideas into scalable outcomes. Known for building trust across organizational layers, I adapt seamlessly to diverse environments, strengthening alignment and accelerating performance.With a natural ability to lead and inspire, I build high-performing teams grounded in trust, accountability, and shared purpose. My passion for creating and innovating has allowed me to cultivate meaningful, long-term partnerships across diverse industries while delivering tangible business results.Known for clarity in communication, sharp prioritization, and operational focus, I navigate complexity with confidence and adaptability. I approach challenges with an entrepreneurial mindset—balancing data-informed decision-making with bold thinking to unlock new opportunities.Committed to continuous growth, I lead with humility, resilience, and a deep appreciation for collaboration, consistently driving progress that is both sustainable and impactful.
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