Tj Rudy
Sr. Creative Program Manager, Producer, & Global Brand Campaign Manager at Amazon Music.
- Role
- Senior Creative Program Manager, Global Brand Campaigns at Amazon Music
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tj Rudy
Senior Creative Producer & Marketing Manager with 13+ years of experience leading global brand campaigns, video & photo production, execution, and driving cross-functional partnerships across tech, entertainment, and eCommerce brands. At Amazon Music, I drive full-funnel creative marketing initiatives across international markets, owning end-to-end brand campaign development — from problem definition and objective setting to creative final static and video asset delivery. Known for navigating ambiguity, unblocking teams, and accelerating delivery in fast-paced, matrixed environments. I bring a hybrid mindset that blends strategic marketing vision with hands-on creative production, grounded in customer insight, operational efficiency, and measurable impact.Skilled in defining KPIs, managing complex campaign lifecycles, and optimizing creative operations at scale. Passionate about building culturally resonant brand experiences that deliver results.
Experience
Senior Creative Program Manager, Global Brand Campaigns
Aug 2022 — Present · Los Angeles, CA, US
Owns the end-to-end development and execution of complex, global brand marketing creative film and static campaigns across the US, EU, and LATAM markets. Operates independently with limited guidance in high-ambiguity environments to define business problems, clarify marketing objectives, and lead integrated campaigns that drive both brand and business impact.• Defined and managed full campaign creative ideation and production lifecycles for global initiatives,from agency briefing through final asset delivery.• Produced and delivered creative assets across digital, social, CTV, OOH, and in 2025, ensuring speed, quality, and on-brand execution globally by leveraging AI tools to localize and scale global campaigns on limited budgets. • Led cross-functional campaign workstreams across Global Brand, Creative, Content Marketing,Media, Legal, Finance, and Localization teams.• Developed and implemented AI-assisted production workflows, resulting in $1.5M in operational cost savings from 2024 to 2025 YoY while increasing delivery velocity.• Unblocked teams and accelerated delivery timelines by resolving resource constraints, simplifyingapproval processes, and optimizing internal workflows.• Transitioned select campaigns from external agency management to in-house delivery, significantlyreducing vendor overhead and improving speed to market.• Regularly made trade-offs between long-term brand goals and short-term deliverable requirements, ensuring timely launches without sacrificing quality.• Escalated risk effectively and resolved blockers across campaign milestones and stakeholderalignment.• Managed Cannes Lion and Webby award-nominated campaigns, recognized for creativeexcellence and impact in the global entertain space in 2024 & 2025.
Education
Indiana University Bloomington
English Language and Literature, General
Skills
- Fashion Photography
- Creative Concept Design
- Art Direction
- New Media Art
- Consulting
- Feature Articles
- Social Media
- Magazines
- Copywriting
- Journalism
- Copy Editing
- Fashion Director
- Layout Design
- Fashion Shows
- Creative Direction
- Fashion Styling
- Fashion
- Fashion Writing
- New Media Consulting
- Styling
- Editorial
- Visual Styling
- Interviews
- Creative Content Production
- Celebrity Photography
- Publicity
- Social Media Marketing
- Blogging
- Public Relations
- Model Casting
- Fashion History
- Photography
- Brand Development
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