Todd Richards
Director - Payment Strategy, Marketing and Operations at QVC & HSN
- Role
- Director - Payment Marketing, Strategy and Operations (Qvc & Hsn) at Qvc Group
- Location
- West Chester, PA, US
- LinkedIn followers
- 500 followers
About Todd Richards
Highly motivated professional with over 25 years of experience in numerous commercial and strategic management areas within the airline and retail industries, including: Payment Strategy, Marketing/Loyalty (acquisition & lifecycle), Sales & Distribution, Domestic & International Planning, Alliances, Regulatory Affairs, Alliance Sales Development and Airport Operations/Air Cargo.
Experience
Director - Payment Marketing, Strategy and Operations (Qvc & Hsn)
Apr 2025 — Present · West Chester, PA, US
Leading QVC and HSN\'s Payment Marketing, Strategy and Operations team consisting of two private label credit card (PLCC) programs in conjunction with Synchrony Bank driving nearly $2B in annual sales, in addition to QVC\'s gift card program and alternative forms of payment for both QVC and HSN.• Responsible for maintaining, optimizing and growing QCard and HSN Card PLCC new/existing accounts, customer loyalty and overall sales penetration via ~$20M in marketing funds, innovation funds and research funds to drive acquisition and lifecycle marketing campaigns across all QVC and HSN channels (live TV broadcast, website, mobile, app, e-mail and call centers).• Develop short, medium and long term payment strategies that grow customer loyalty and adoption through new and differentiated value props, marketing campaigns and innovative payment solutions that increase checkout conversion for preferred forms of payment while saving credit card merchant fee expenses.• Lead a best-in-class, high performing team responsible for Payment Strategy, Payment Marketing and Payment Operations which includes roles focused on marketing/loyalty, strategy, operations, finance and data science.• Build and foster productive external payment partnerships and strategic business development opportunities, including contract negotiations, performance reviews and strategic planning with industry-leading companies such as Synchrony Bank, PayPal, key gift card partners, credit card networks etc.• Work closely with key internal cross-divisional stakeholders including: Brand Marketing, Customer Service, Finance, Programming/Planning, Call Centers, Legal, IT, TV Broadcast, eCommerce, etc.
Education
Auburn University
Bachelor of Science, Aviation Management
1993 — 1998
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