Tj Mapes
Digital Product Lead @Nestlé Health Science
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WORK HISTORY
Digital Product Lead @Nestlé Health Science
EDUCATION
Iowa State University
Bachelor of Liberal Studies, Liberal Arts and Sciences/Liberal Studies
SKILLS
ABOUT TJ MAPES
I’m a digital marketing and eCommerce leader passionate about building experiences that connect brand, technology, and consumer behavior. Over the past 15+ years, I’ve helped shape DTC strategy, CRM programs, and digital product innovation across some of the most recognizable wellness and CPG brands — including Nestlé Health Science (Vital Proteins, Garden of Life, Nuun) as well as earlier ventures in apparel and digital commerce.I’m at my best where data meets creativity — translating complex tech stacks, customer insights, and operational constraints into scalable systems that drive revenue while feeling seamless for the customer. My experience spans Shopify Plus, Klaviyo, GA4, and full-stack CRM ecosystems, blending technical fluency with a strategic understanding of lifecycle marketing and P&L impact.Outside of work, I’m constantly building. I run a portfolio of side projects that blend automation, AI, and storytelling — including BestAIEvents.com, an AI conference directory powered by Airtable and Make.com; CartSprinkle.com, a Shopify app for effortless “gift-with-purchase” experiences; and GlitchTone.app, a Mac app that turns everyday clicks into cinematic sci-fi sound design.What ties it all together is curiosity — a love for systems, automation, and product design that turns ideas into tangible, delightful experiences.
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