Tj Johnson

About Tj Johnson

TJ Johnson is a seasoned content creator and entrepreneur with more than 27 years of experience in the entertainment and digital space. With extensive production knowledge and data-driven creative insights across linear and digital platforms, TJ has a proven track record in skillfully driving and amplifying engagement, crafting not just “moments” but “movements.” As Vice President, Creative Content Production at NBC Universal, TJ expertly developed, implemented and oversaw the creative vision and strategic distribution of content across all NBCU digital and social platforms. Additionally, he led cross-company content efforts, collaborating with Peacock, Universal Theme Parks, NBCU International Marketing, Universal Pictures, Universal Studios Group, and Comcast, serving in a variety of roles during his nearly three decades at NBC. A strong, loyal, collaborative leader with creative insights that cut through the daily clutter, TJ has earned a reputation for his ability to put his team first and problem solve with ease. Most recently, he launched and co-owns All In Creative, a female and minority-owned company where he serves as Chief Creative Officer. His company aims to collaborate and strategize with PR/marketing departments, streaming companies and networks such as NBCU, Universal Studio Group, Fox Entertainment, Fox Sports, Discovery TLC on culturally relevant and fundamentally positive campaigns capturing and generating transformative content that informs and inspires.

Experience

1. Co-owner Chief Creative Officer

   All In Creative

   Jun 2021 — Present · Los Angeles County, CA, US

   All In Creative, a female- and minority-owned company with 25+ years of production and content curation experience, aims to be there when sports, media, and entertainment clients need innovative and impactful creative inspiration and guidance in order to get results. The All In Creative’s team of experts delivers high-level production strategy to drive results in both linear and digital ecosystems. From video production to providing creative strategy and hiring crew support for any needs, the team handles it all. Additionally, All In Creative manages the creative vision for the project, directs all behind scene editing, budgeting, production coordination and complete project management. Specializing in creating authentic long-form content and featurettes that excite and engage viewers, All In Creative crafts a variety of relevant digital and social content for clients. These content pieces help clients gain more views, followers, clicks, and higher ad impressions that hit upon cultural touch points. Whether it’s capturing interviews, promotional campaigns, behind-the-scenes footage, scripted material, red carpet coverage and press junkets, All In Creative can tailor a proposal for your company or project. Most recently, All in Creative has partnered and collaborated with NBC Entertainment PR, Universal Studio Group, Fox Entertainment, Fox Sports, Discovery TLC.Learn more here https://all-increative.com

Education

• California State University, Los Angeles

  BA, Film and Television Broadcasting

  1993

Skills

• Entertainment
• Digital Strategy
• Television
• Video
• Video Production
• Broadcast
• New Media
• Digital Media
• Content Strategy
• Digital Marketing