Tom Jeffrey
Client Success Leader | Brand Strategy & Growth | Former Agency Partner | E-commerce Entrepreneur
- Role
- Founder at Dinkydogclub
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Tom Jeffrey
Strategic Brand Partner | Client Success Leader | Performance CopywriterDriving growth for local and national brands requires a blend of creative strategy and operational discipline. With over 20 years of experience—spanning award-winning agency leadership, high-volume facility operations, and successful e-commerce entrepreneurship—the focus has always been on delivering measurable ROI and building \"sticky\" client relationships.Strategic Account Growth: Deep experience managing high-value portfolios and generating an average of in annual revenue through consultative partnership and long-term retention.Copywriting: A background in simplifying complex product specifications into emotional benefits that drive conversion—evidenced by maintaining a 29% net profit margin for an independent D2C brand.Proven success in digital transformation, from migrating legacy paper systems to cloud-based workflows to achieving top-five rankings among 40 regional resorts.Outside of work, I\'m typically surrounded by three dogs and a cat. I\'m an avid NFL fan, love being out on the water in my vintage Boston Whaler or a kayak, or out on a trail looking for wildlife.
Experience
Founder
Jun 2019 — Present · Charleston County, SC, US
Built a brand dedicated to small dog owners. Launched on Shopify, DinkyDogClub carries essential accessories sized for small-breed dogs, such as harnesses, warm weather gear, and luxury pet beds.As the sole proprietor,I manage the Shopify website, craft product descriptions, handle email marketing, and create content for a Facebook page with followers.Scaled this e-commerce brand to a 29% net profit margin through Customer Success and Klaviyo automation.
Education
King's College
BA, Mass Communications
1984 — 1989
Skills
- Advertising
- Copywriting
- Social Media
- Creative Strategy
- Integrated Marketing
- Creative Direction
- Digital Marketing
- Direct Mail
- Corporate Branding
- Social Media Marketing
- Marketing Communications
- Art Direction
- Concept Development
- Radio
- Interactive Marketing
- Brand Development
- Digital Strategy
- Interactive Advertising
- Brand Architecture
- Outdoor Advertising
- Branding & Identity
- Content Strategy
- Mobile Marketing
- Relationship Marketing
- Broadcast
- Marketing
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