Terence Dsouza

About Terence Dsouza

I help people and brands go beyond limits, turn challenges into stories, and own the win.That’s the spirit behind TIGRIIS IdeaWorks — a creative platform I founded to build high-impact narratives through content, campaigns, culture, music, and film.With 13+ years as a Chief Creative Officer and Partner in advertising (hotstuff), I’ve led communication for 50+ financial brands, crafting culturally sharp ideas that turned investor education into everything from hip-hop tracks to short films.My roots run deep — from auditing for legacy brands like Parle Agro and Raymond to creating campaigns like #AdviceZarooriHai, SIP HOP, and #BimaHaiZaroori with Prahlad Kakar. Strategy, emotion, and madness are always part of the mix.I’m also the frontman of Kehkasha, a Sufi-psychedelic band. I write songs, compose campaign music, and believe good ideas should sing, sting, or stay home.In 2024, I survived a brain stroke that almost ended everything. I came back with sharper clarity, deeper purpose, and zero tolerance for mediocrity.Now, I’m scripting my debut film, writing a novel on recovery and ambition, building new-age BFSI content with Syntrania, and finishing Kehkasha’s second album.The fight is on. And I’m here for it.#GoForTheKill

Experience

1. Chief Creative Officer

   Syntrania Llp

   Nov 2025 — Present

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Bangalore

  Bachelor of Commerce - BCom, Commerce

• Liverpool John Moores University

  GMBA, Market Research

• MICA | The School of Ideas

  Advanced Certificate in Digital Marketing & Communications, MICA, Ahmedabad, Social Media Marketing & Branding

• Institute of Management Technology, Ghaziabad

  Advanced General Management Program, Business Administration and Management, General

• Institute of Chartered Accountants of India

  Professional Examination 1