Thom Caughlin

About Thom Caughlin

I\'m a senior executive with experience driving strategic project management, team…

Experience

1. Vice President Creative Services

   Orveon Global

   Jul 2023 — Present · New York, NY, US

   Lead global creative operations from ideation to production for 3 beauty brands (Laura Mercer, bareMinerals, Buxom), managing $9M budget and overseeing 5 direct reports across Creative/Production, Packaging and Store Design Visual Merchandising teams. Drove strategic initiatives supporting annual innovation launches and seasonal campaigns.• Reduced production budget from $9.6M to $6.7M through structural optimization, maintaining asset output for global and regional Paid and Social campaigns.• Led $7M Sephora gondola overhaul project launching Februrary 2026, projected to generate 10% uptick in U.S. sales creating more navigational consumer experience. • Built comprehensive project management systems in Asana and Wrike, implemented succession planning within creative department for bandwidth and flex, and enhanced production tech-stack with AI and social-first solutions for greater agility. • Directed qualitative and quantitative focus group study for Laura Mercier customers resulting in toolkit development, informing brand strategy and evolved positioning across key demographics.• Partnered closely with digital 1st agencies for full funnel asset activations for paid and social media assets, and contributed to global experiential activations.

Education

• Aquinas College - Grand Rapids

  Bachelor of Arts (B.A.)

Skills

• Marketing Communications
• Creative Direction
• Brand Development
• Styling
• Photo Shoots
• Advertising
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Makeup Artistry
• Marketing Strategy
• Packaging Design
• Art Direction
• Luxury Goods
• Marketing
• Cosmetics
• Concept Development
• Skin Care
• Awesomeness
• Management
• Social Media Marketing
• Adobe Creative Suite
• Fragrance
• Runway
• Operations Management
• Fashion
• Beauty Industry