Tj Ansley

About Tj Ansley

I\'ve spent 20+ years helping sports and media brands grow audiences, generate revenue, and build lasting digital infrastructure — from the Columbus Crew to the Portland Trail Blazers to Perfect Game USA. At PG, I oversee digital marketing for one of baseball\'s most recognized brands: a 1.5M+ user database, 30+ social accounts, and full-funnel campaigns spanning paid media, email, SEO, and content. I\'ve grown net audience over in under a year and currently lead a team of 10. Earlier in my career, I scaled social sponsorship revenue to $2M+ at the Trail Blazers, earned the NBA Digital Innovator Award three consecutive years, and led the Blue Jackets\' digital monetization from $400K to $1M+ in under two years. I work at the intersection of creative and data — using analytics, segmentation, and A/B testing to drive decisions that move both brand and revenue metrics.

Experience

1. Director of Digital Marketing

   Perfect Game

   Dec 2020 — Present

   Strategic marketing and operations leader for the world\'s largest youth baseball scouting and events organization, overseeing the full lifecycle of brand and marketing initiatives across a national platform serving 1.7M+ registered users. Responsible for translating organizational strategy into executable programs, building performance reporting infrastructure, and driving crossfunctional alignment across content, creative, product, and external partners.• Lead company-wide strategic marketing initiatives from ideation through delivery, defining ownership, timelines, and success metrics across cross-functional teams.• Build and manage KPI reporting frameworks and audience analytics dashboards for a 1.7M+ user database, delivering insights that inform executive decision-making and campaign strategy.• Partner with senior leadership to prioritize initiatives, structure tradeoff discussions, and ensure cross-functional alignment across content, creative, technology, and operations.• Develop and execute multi-channel marketing programs spanning paid social, email, video, audio, and digital platforms—driving audience growth in under one year through disciplined execution.• Leverage AI tools and emerging technologies to enhance operational efficiency, content production, and audience targeting across digital platforms.• Manage consumer email journey strategy and optimization, utilizing A/B testing and performance data to improve engagement KPIs.• Oversee 30+ branded social media accounts, ensuring consistent brand voice and alignment with organizational objectives.• Lead, develop, and mentor a team of 3 full-time professionals and 7 seasonal contributors, establishing clear role expectations, accountability structures, and growth frameworks.

Education

• Eastern Michigan University

  BS, Communication Technology

  1998 — 2002

Skills

• Digital Marketing
• Facebook
• Illustrator
• Event Management
• Php
• Sem
• Indesign
• Blogging
• Microsoft Office
• Sales
• Flash
• Mobile Marketing
• Video
• Marketing
• Digital Media
• Email Marketing
• Online Advertising
• SEO
• Google Analytics
• Photoshop
• Social Media
• Copywriting
• Javascript
• Social Media Marketing