Tiziana Federica Bonomini

Channel Marketing @Eaton

Support the creation and deployment of standard partner programs using the framework developed by the EMEA Commercial Policies organisation- Manage the marketing budget assigned to the channel and build the best marketing plans (in cooperation with Partners) to optimize ROI and ensure business and market share growth- Implement channel campaigns to expand market share and pursue aggressive growth targets, set targets, measure the results (ROI) to ensure learning and improvement- Implement QMR (Quarterly Marketing Review) with top distributors and selected resellers to manage MDF/BDF- Responsible for country/ cluster Eaton.com channel pages using Percolate for campaign orchestration, and tracking the reporting, measurement and analytics- Drive the adoption of partner program tools- Channel Partner Success Story identification & documentation- Project manage Eaton Partner Events (MTD, Power Tours, Distributors roadshows), joint channel events (joint T2 events)- Support the localisation of content library (trainings, certification modules, segment and BU content) for the Partner Program - portal & content library- Support the management of the partner program (incl. onboarding, off-boarding, upgrading, down-grading, recertification etc)- Implement the annual partner customer satisfaction survey and measure and report the channel marketing KPIs