Tiyya Dunn
Director of Marketing & Communications @North Carolina Central University
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WORK HISTORY
Director of Marketing & Communications @North Carolina Central University
US
Develop business strategies, content, and creative planning for NCCU School of Business. Lead initiatives in the development of digital and traditional media campaigns to drive internal and external program goals and objectives including enrollment in certification, undergraduate, and graduate level admissions programs. • Oversee and coordinate project goals with all stakeholders to develop messaging and communications. • Implement strategic marketing plans that produce positive ROI and engagement on advertising efforts. • Work closely to evaluate qualitative and quantitative data in an effort to track trends and opportunities for growth.
EDUCATION
North Carolina Central University
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services
North Carolina Central University
Master of Business Administration, Marketing
ABOUT TIYYA DUNN
Results-driven and ambitious professional with extensive experience in driving e-commerce marketing across SME organizations. Highly creative leader skilled in crafting and implementing innovative marketing plans, while directing successful product, promotional, and social media developments and launches to drive company revenue figures. Analytical thinker adept at leveraging data insights in effectively managing e-commerce platforms and online customer acquisitions. Confident problem solver proficient in developing strategic partnerships to increase brand awareness and reputation, towards achieving business development goals. Areas of Expertise• E-Commerce Management • Project Management • Integrated Marketing Strategies • Program & Project Developments • Research & Analyses• Social Media Marketing• Creative Content Development • Budget Management• Website Builds & Maintenance • Brand Activations & Media Buying
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