Tiffany Webb

About Tiffany Webb

An LA-based, self-motivated, results-driven leader with over 15 years of achievement in visible, increasingly responsible positions in B2B and B2C creative and product marketing. Currently, I am a valuable contributor at Cosm, a pioneering immersive tech company. My focus is on formulating and implementing B2B go-to-market strategies, precise product positioning, and compelling messaging. I\'m deeply committed to propelling organizations toward new heights of innovation, strategic branding, and enhanced profitability. Recognized as an empathetic leader, effective communicator, analytical thinker, culture carrier, dedicated collaborative team member and customer-centric professional.

Experience

1. Senior Product Marketing Manager, B2b

   Cosm

   Jun 2023 — Present · Los Angeles, CA, US

   Cosm powers experience, bringing you the future of entertainment, today. Cosm is an immersive entertainment, media, and technology company redefining the way the world experiences content through pioneered technology that expands the realm of what is possible.As a Senior Product Marketer my responsibilities include- Led the end-to-end marketing rollout for Digistar 2025, including a strategic pivot to the “Come With Us” campaign just six weeks before launch, ensuring cohesive messaging across all marketing channels- Unified Cosm’s digital brand presence by rebranding es.com to align with the parent brand, strengthening visibility and consistency across all owned platforms- Developed and launched new vertical-specific web content for emerging markets like Higher Education and Entertainment Districts, applying SEO strategies and collaborating with data teams to benchmark performance- Built centralized project management and content repositories, improving marketing efficiency, documentation access, and stakeholder coordination across Product, Sales, and Marketing- Integrated AI tools like ChatGPT and Perplexity into research and copy workflows, accelerating content production to meet demand from Sales and executive leadership- Scripted and produced marketing and sales collateral (videos, brochures, presentations) in collaboration with Product and Sales leaders, supporting flagship events and tentpole launches- Initiated a quarterly client newsletter to keep Digistar users informed and engaged with Cosm’s latest product innovations and community events- Forged strong cross-functional relationships, hosting regular syncs with stakeholders across Product, Partnerships, and B2B Sales to ensure alignment and collaborative progress- Advanced product storytelling by translating technical capabilities of the products that Cosm offers (CX System, Digistar Projection System, C360, CX Video Hub, and Digistar software)

Education

• Binghamton University

  Bachelor of Arts (B.A.), Political Science

Skills

• Trade Show Support
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Consumer Electronics
• Mobile Devices
• Microsoft Office
• Sales
• Consumer Products
• Market Planning
• Competitive Analysis
• Business Strategy
• Marketing
• Budgets
• Product Launch
• Segmentation
• Branding & Segmentation
• Sales Management
• Vendor Management
• Research
• E-Commerce
• Digital Marketing
• Product Marketing
• Management
• Social Networking
• Marketing Strategy
• Business Planning
• Market Research
• Project Management
• Event Management
• Demographic Analysis
• Event Planning
• Product Planning
• Product Management
• Online Advertising
• Advertising
• Customer Service
• Public Speaking
• Marketing Communications
• B2b