Rituraj Tiwari

About Rituraj Tiwari

As an App Marketing leader with 9+ years of experience, I partner with some of the most ambitious app businesses across the globe, helping them navigate the complexities of mobile growth to achieve market leadership and sustainable profitability. My passion lies in transforming raw data into actionable strategies that not only acquire users but also keep them engaged and loyal for the long term.Currently at Google, I leverage my deep expertise to architect and execute growth frameworks that drive tangible business outcomes. My approach is built on a holistic understanding of the entire user lifecycle—from innovative user acquisition campaigns to sophisticated retention loops and effective monetization models.Throughout my career, I\'ve had the privilege of contributing to the growth of industry leaders like Appsflyer, ZEE5, Agrostar, and Sokrati. Some highlights of my impact include: Driving a 200% uplift in user retention for a leading e-commerce app by implementing a multi-channel engagement strategy. Scaling monthly active users (MAU) by 3.5x for a major OTT platform through a combination of performance marketing and organic initiatives. Optimizing a multi-million dollar marketing budget to improve ROI by 4x while accelerating user base growth in competitive international markets.I am always keen to connect with fellow marketing professionals, app developers, and business leaders. Please feel free to reach out if you\'d like to discuss the future of app marketing, strategies for scaling in emerging markets, or potential collaborations.Specialties: App Marketing, Mobile Growth Strategy, User Acquisition (UA), Customer Retention & Engagement, LTV/ROI Optimization, ASO, Data-Driven Marketing, Google Ads, Go-to-Market Strategy for Mobile Apps.

Experience

1. Senior Product Specialist - Apps

   Google

   Jan 2022 — Present · Gurugram, IN

   Driving the entire business process (plan, pitch, implement, and optimize) for top advertisers across SEA, managing a book of business of $120Mn+ annually- SME for Google\'s App Products, testing & scaling new product launches in collaboration with Product & LCS teams alongside spearheading internal / external training programs- Conceptualized & implemented custom solutions based on Client\'s Business Objectives, leading a holistic strategy to drive long term growth

Education

• Insitute of Technology & Management

  Bachelor of Engineering (B.E.), Electronics and Instrumentation

  2011 — 2015

Skills

• Lotusscript
• Microsoft Excel
• Powerpoint
• C++
• Microsoft Word
• Html
• Teamwork
• Team Management
• Google Trends
• Google Adwords
• Adwords
• Google Analytics
• Lotus Notes
• C
• Microsoft Office
• Teaching
• Research
• Leadership
• Cascading Style Sheets (Css)
• Formula Language
• Social Media
• Javascript
• Public Speaking