Pranjal Tiwari
Growth Manager at ASBL
- Role
- Growth Manager at ASBL
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Pranjal Tiwari
I started in engineering because I liked systems. I moved into growth the moment I…
Experience
Growth Manager
Aug 2023 — Present · Hyderabad, IN
Built a churn algorithm using lead retargeting, increasing site visits by 28% per project and improving conversion rates.• Using the algorithm, generated 6% of the total annual revenue in Q4 2024.• Developed processes generating 90% of leads for pre-launch projects, ensuring a steady pipeline of high-intent buyers.• Designed and implemented a lead retention framework, increasing engagement by 76% and sales by 20%.• Founded and scaled the Customer Intelligence vertical with a 3-member team, leveraging data-driven lead qualification.• Built predictive models for lead scoring, optimizing segmentation, targeting, and conversion strategies.• Developed a financial integration vertical, enabling high-value lead identification and optimized conversions.• Increased NRI sales from 2% to 29% by penetrating the USA, UAE, and Singapore markets.• Achieved a 22% revenue boost from Singapore and 12% from the USA through targeted strategies.• Launched ₹1600 Cr in projects within 45 days of joining, demonstrating high-speed execution.• Conducted a market study, expanding reach by 24% and identifying untapped segments.• Designed a marketing funnel generating high-quality leads monthly, reducing CPL by 15% and improving conversion rates by 17%.• Integrated data science models into marketing, improving lead targeting and segmentation for 6% quarter-on-quarter revenue growth.• Automated reporting systems, enabling real-time performance insights and agile decision-making.• Optimized sales engagement using behavioral analytics, leading to shorter sales cycles and higher conversion efficiency.• Forged alliances with 50+ external brands, strengthening market presence.• Organized 45+ large-scale outdoor events, driving community engagement and customer acquisition.• Revamped branding and content strategies, ensuring maximum market penetration.
Education
City Montessori School
Senior Secondary, PCM with Computer Science and Physical Education
2015 — 2016
City Montessori School
Secondary School, Science
2013 — 2014
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology - BTech, Information Technology
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