Titi Yu

About Titi Yu

Titi Yu is an Emmy-winning Creative Consultant, Content Strategist, and documentary filmmaker known for crafting impactful, socially resonant narratives. Currently a Creative Consultant at Spotify Studios, her expertise in new media, video production, and editing helps to innovate and enrich the platform’s audio-visual storytelling landscape. At Spotify, Titi draws on her deep journalistic background and experience with industry leaders to elevate storytelling across a diverse slate of shows, ensuring each project not only engages audiences but also harnesses the power of immersive, meaningful content. Her career journey—from investigative journalism to defining Spotify Studio’s creative direction—reflects a commitment to strategic media communication and high-caliber content development. As she continues to expand her creative portfolio, Titi’s work stands at the intersection of purpose and impact, setting new standards in documentary and digital media.

Experience

1. Creative Consultant

   Spotify

   Aug 2024 — Present · Los Angeles, CA, US

   Built Sustainable Production Models: Built a scalable production model for existing franchises, enhancing content to grow and engage audiences across multiple platforms.• Enhanced Brand Positioning for Spotify Studios: Created promotional and sales-focused materials that strengthened brand awareness and showcased new studio offerings.• Executed Brand Extension Strategies: Designed and implemented brand extensions across six properties, securing sponsorship opportunities on- and off-platform.• Facilitated Cross-Functional Collaboration: Worked closely with Sales, Marketing, and Research teams to ensure smooth communication and alignment across departments.• Partnered with Sales on RFPs: Provided creative solutions and strategic insights for high-stakes RFPs, enhancing project appeal and competitive positioning.• Integrated Strategic Narratives: Incorporated key insights into proposals and presentations to highlight unique, revenue-generating opportunities for Spotify Studios.• Motivated and Guided Creative Teams: Led creatives and marketers in optimizing original content for advertising products, focusing on consistent, client-focused content delivery.• Presented Programming with a Strategic Approach: Presented upcoming programming to internal teams and clients with a solutions-oriented mindset to support seamless project transitions.• Coordinated Campaign Transitions: Collaborated with sales support and external vendors to ensure efficient transitions from pre-sales to production.• Analyzed Content and Competitors: Assessed existing shows and competitor content, proposing innovative ideas and production models to lead show and editorial teams.• Recruited and Managed Contractors: Recruited and onboarded contractors as needed to support production demands.

Education

• Emerson College

  MA, Visual and Media Arts

  2000 — 2003

• University of Pennsylvania

  BA, International Relations

  1994 — 1998