Tithi Mitra Chowdhury
Customer Marketing @ Keka HR | Ex-EasyWebinar | AI-Native Lifecycle Marketing | Retention & Expansion | Product-Led Growth | B2B SaaS
- Role
- Associate Customer Marketing Manager at Keka HR
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Tithi Mitra Chowdhury
AI-native Product & Customer Marketing Specialist with 4+ years in B2B SaaS and…
Experience
Associate Customer Marketing Manager
Jun 2025 — Present · Hyderabad, IN
Keka HR — B2B SaaS HR & Payroll Platform for SMBs- Implemented hyper-targeted upsell/cross-sell campaigns using HubSpot email automation and Pendo guides, leveraging product usage from DataviCloud to target SMB \'Stable\' and \'Growth\' accounts in India, resulting in ~10–12% QoQ reduction in sales cycle time,~7–8% faster deal closures, and ~15% QoQ increase in upsell/cross-sell demo requests- Built foundational customer advocacy system by running NPS surveys & account health checks and identifying high-potential SMB accounts for G2 review campaigns in collaboration with the CS team, driving ~4–5% QoQ increase in referral conversions- Relaunched “Keka Konnect” enterprise event in Hyderabad and monthly virtual product webinars, generating ~12% QoQ higher demo/referral requests, increasing upsell pipeline by ~8–9% QoQ, and improving product adoption, engagement, and retention- Conducted 12+ SMB and enterprise customer case study interviews across Asia and MEA, preparing business outcome-oriented questionnaires to help PMM team deliver high-impact sales enablement assets to SDR team, accelerating QoQ deal velocity by ~4–5%- Spearheaded \'Keka Brew\' monthly newsletter, delivering product updates, thought leadership, and \'Keka Academy\' content, increasing engagement/action rate by ~10–11% and driving customer responses toward new feature adoption- Launched partnership masterclasses using Pendo and HubSpot automation, generating 650+ registrations for the Sharan Hegde masterclass and ~100 membership enrolments (Rs. 10K each). Collaborated with tax filing partners (Quicko, ClearTax, TaxSpanner) to drive 700+ premium ITR filing service purchases (between Rs. 400 - Rs. 2500 each) during August–September \'25.
Education
Netaji Subhash Engineering College
Bachelor of Technology - BTech, Information Technology
2010 — 2014
Jadavpur University
Master of Engineering - MEng, Computer Technology/Computer Systems Technology
2014 — 2017
The Future Foundation School
Specialization: Science, Mathematics & Computer Science
1997 — 2010
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