Tish Whitcraft
CCO/CRO/COO |BOD/Advisor|Current Focus: Helping Companies Scale
- Role
- Chief Operating Officer at Bellwether Coffee
- Location
- Pacific Grove, CA, US
- LinkedIn followers
- 500 followers
About Tish Whitcraft
I’m a growth-oriented C-suite executive who builds companies at the intersection of revenue, operations, and customer experience.Across SaaS, hardware, marketplace, and consumer technology businesses, I’ve spent my career helping organizations scale — driving measurable outcomes in enterprise value, revenue acceleration, operational performance, and customer-led growth.I’ve led global teams through high-growth, transformation, downturn resilience, and pre-IPO phasesMy leadership background spans CEO / COO / CRO / CCO roles, with full P&L ownership and deep board partnership experience.What I’m Known For• Scaling revenue from $100M → $650M• Building and optimizing GTM & monetization strategies• Launching new SaaS and managed service business lines• Driving margin expansion and operational discipline• Leading global customer, revenue, and operations organizations• Navigating privacy, trust, and regulatory complexity• Embedding sustainability into business strategyCore Areas of FocusGrowth Strategy • CEO / COO Leadership • Go-to-MarketRevenue & Monetization • Customer ExperienceOperational Scale • Marketplace ModelsBoard & Investor Engagement • Sustainability / ESG
Experience
Chief Operating Officer
Jan 2025 — Present · Berkeley, CA, US
I lead strategy and day-to-day execution across global sales and operations. Focused on sustainable growth and operational excellence, and profitability, I drive initiatives that expand our market leadership, foster innovation, and deliver long-term value for our customers, partners and shareholders. Passionate about building operational excellence at the intersection of innovation, impact, and execution in a socially responsible way.
Skills
- Start-Ups
- Customer Experience
- Product Development
- Online Advertising
- E-Commerce
- Turnarounds
- Safety, Security, Privacy
- Payments
- Operations Management
- Forecasting
- Strategy
- Marketing
- Cross-Functional Team Leadership
- Vendor Management
- Saas
- Product Management
- Turn Around Management
- Outsourcing
- Business Strategy
- Cloud Computing
- Web Analytics
- Analytics
- Strategic Partnerships
- Mobile Devices
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