Tisha Boarman

Marketing & Consumer Insights Executive ✦ Trusted Advisor ✦ Growth Driver ✦ Market Research ✦ Brand Strategy ✦ Team Leadership

Role
Global Consumer and Market Intelligence Leader at 3M
Location
Minneapolis, MN, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Tisha Boarman

in Retail and Consumer Packaged Goods (CPG) that excels at understanding consumer needs, beliefs and behaviors. I specialize in transforming data-driven insights into compelling narratives that help brands build meaningful, human-centered connections with their audiences.As a key go-to for P&L owners and senior leaders, I connect the “what” to the “why” and guide teams toward clear, actionable growth strategies and initiatives. I am recognized for uncovering deep consumer truths through a mix of qualitative and quantitative research. My expertise spans portfolio assessment, strategy and marketing brief development, brand health tracking, segmentation, moderating, synthesis and storytelling.I create cultures that value collaboration, innovation, continuous learning and making a meaningful difference in the lives of consumers and communities. I’m passionate about leading cross-functional teams, mentoring talent and building best practices and capabilities to elevate the work and the people behind it. Market Research & Data Analysis – Expertise in qualitative and quantitative research methodologies to uncover consumer trends, behaviors, and preferences. Consumer Behavior & Psychology – Deep consumer understanding, empathy and decision-making processes and psychological drivers behind purchasing habits. Strategic Business Insights – Ability to translate data into actionable business strategies that drive growth and competitive advantage. Cross-Functional Collaboration – Partnering with marketing, product development, sales, and leadership teams to align consumer insights with business objectives. Storytelling & Communication – Communicating complex data findings through compelling storytelling, data visualization, executive presentations and facilitating workshops. Team Leadership & Culture Development – Building and mentoring high-performing teams while fostering a culture of learning and growth.

Experience

  1. Global Consumer and Market Intelligence Leader

    3M

    Aug 2025 — Present

Education

  • University of Minnesota Morris

    BA, Communications

    1996 — 2000

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Tisha Boarman — Global Consumer and Market Intelligence Leader at 3M in Minneapolis, MN, US | Unifers