Staci Tischer
Senior Marketing Manager, Gtm Team @Fortimize
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WORK HISTORY
Senior Marketing Manager, Gtm Team @Fortimize
As part of the go-to-market team, I lead sales enablement and marketing strategy to support Salesforce consultants serving banks, credit unions, real estate firms, and wealth management providers. I focus on aligning brand positioning, content, and channel execution to accelerate pipeline, deepen partner engagement, and improve lead conversion across all stages of the buyer journey.• Develop messaging tailored to industry pain points and Salesforce capabilities• Collaborate with partners to create insight-driven content that supports credibility and trust• Optimize lead generation across search, web, and social using data-driven strategies• Identify content gaps across personas, industries, and funnel stages to drive conversion• Support events and conferences to increase brand visibility and capture high-intent leads• Analyze performance across owned and paid channels to inform strategy• Manage master calendar of GTM campaigns and initiatives across sales and marketing• Translate market trends into positioning and sales-ready narratives• Build and track KPIs in collaboration with sales and business operations
EDUCATION
Columbia College Chicago
Summer at Columbia — Graphic Design
Digital Marketing Institute
Postgraduate Diploma, Digital Marketing
Illinois Institute of Art
Bachelor of Fine Arts (BFA), Visual Communications
ABOUT STACI TISCHER
Currently directing lead-gen and sales enablement initiatives for a top Salesforce…
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