Tisa Goehner

About Tisa Goehner

I am a professional with a wealth of diverse experiences and talents, and my journey has led me to wear many hats throughout my career. My life story is an intricate tapestry of roles that have shaped me into a versatile, adaptable individual. I am passionate about creating unforgettable experiences, embracing change, and leaving a lasting impact in every role I embrace. I\'ve thrived in roles spanning strategic planning, data-driven analysis, online presence leadership, and cross-functional collaboration. I specialize in crafting and implementing strategies to enhance company reputation and drive highly qualified traffic, resulting in increased brand visibility and growth. My expertise also extends to reporting, multi-channel campaign coordination, branding optimization, market insights, and marketing strategy development. I\'ve honed my skills in quality assurance, ensuring a consistent and professional brand image across various marketing materials. In my past roles, I\'ve played pivotal roles in supporting executive leadership, maintaining efficient office operations, and spearheading various managerial functions. Feel free to reach out and connect with me anytime. I\'m always open to engaging in meaningful conversations.

Experience

1. Marketing Director

   TI Communities

   Jun 2018 — Present · Dallas-Fort Worth, TX, US

   Strategic Planning: Crafting and implementing strategies and tactics to boost the company\'s reputation and drive qualified traffic, resulting in increased brand visibility and growth.Data-Driven Analysis: Analyzing website click-through conversion rates, organic traffic, and conversion rates to measure the effectiveness of promotions and campaigns, ensuring a data-backed approach to marketing.Reporting Expertise: Delivering comprehensive weekly, monthly, quarterly, and yearly reports on spending, lead generation, ROI, KPIs, and engagement to the President and ownership groups, providing actionable insights for decision-makers.Online Presence Leadership: Successfully led and orchestrated the launch and management of our online social media presence across platforms such as YouTube, LinkedIn, Instagram, and Facebook, along with building and overseeing websites for over 30 accounts.Multi-Channel Campaign Coordination: Efficiently coordinating media and email campaigns for Facebook, Instagram, LinkedIn, and YouTube, producing engaging content that attracts and converts target groups, contributing to increased online visibility and lead generation.Cross-Functional Collaboration: Collaborating with department heads to streamline messaging and strategically plan content release across online platforms, ensuring a cohesive brand message.Branding Optimization: Optimizing the design and branding elements to reflect the company\'s mission and core values, and overseeing the development of our website and SharePoint web pages to create a compelling online presence.Marketing Strategy Development: Determining the most effective marketing methods, including SEO, events, digital marketing, and ILS platforms, to drive results and achieve business objectives.Quality Assurance: Overseeing and approving marketing materials, from community signage and banners to online promotions and case studies, to maintain a consistent and professional brand image.

Education

• Washington State University

  Bachelor of Business Administration (BBA), Marketing

  2004 — 2008