Tirza Molina

About Tirza Molina

I live to build brands that make a meaningful impact on people’s lives especially in categories ripe for disruption.For the past seven years, I’ve been growing Opendoor from “startup you’ve maybe heard of” to “oh yeah, I’ve seen their ad.” I started as a Community Manager and now lead all consumer-facing brand campaigns. That’s included launching 6+ TV campaigns, revamping our social strategy across 5+ channels, producing large-scale (and small-but-mighty) activations, and bringing a whole new brand identity to life.I specialize in turning complex, high-consideration topics into compelling, human-centered narratives that meet people where they are across every channel (TV, digital, social, experiential, even the Super Bowl). In 2025, I was proud to be named a finalist for Ad Age’s Future Brand Leader award, recognized for creative leadership that blends bold ideas, cultural savvy, and emotional depth.Whether I’m producing a breakthrough campaign, managing a team of agencies, or mentoring a teammate or peer, I strive to lead with relentless optimism and a collaborative spirit. I believe change isn’t an obstacle it’s an opportunity. And the best work happens when people feel seen, supported, and part of something bigger.

Experience

1. Associate Director, Creative Marketing

   Opendoor

   Sep 2022 — Present · San Francisco, CA, US

   I help lead the team behind Opendoor’s most disruptive, headline-making creative campaigns and content that don’t just capture attention but move the needle.2024 Notable Wins-Supercharged social media engagement by 29x, reaching 2.3x more people and cutting our cost-per-acquisition by 22%-Created Opendoor’s best-performing social campaign ever with creator Sylvanian Drama, helping normalize home selling during divorce. The unexpected creative drove 3.6x higher engagement than our benchmarks for influencer partnerships-Led the charge on Opendoor’s first-ever Super Bowl campaign, racking up 500M+ earned impressions, millions in free exposure and setting new records for aided brand awareness.From TV, radio, OOH, social, influencer, and sponsorships (NFL, NBA, NHL) to direct mail and search, I lead creative across the full spectrum. The goal? Always to break through with work that’s not just seen but felt—especially in a category that’s known for being nothing but traditional.

Education

• College of San Mateo

  Communication and Media Studies

  2013 — 2016