Tiny Sengupta
Ex-Marico, Dabur, Henkel, GSK. Experience of (20+ Years) Across Sales, Marketing, Strategy, Innovation, Digital Transformation, Mergers & Acquisition, Commercial & P&L Management, Building Profitable Business & Talent.
- Role
- Country Director Vision Care, Johnson & Johnson India at Johnson & Johnson
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Country Director Vision Care, Johnson & Johnson India
Aug 2019 — Present · Mumbai, IN
Building a Sustainable & Profitable Business, 60% CAGR over 3 years • Transformed the market from being the smallest globally to the fastest-growing country with 161% growth • Improved bottom-line profitability from negative to 50% over five years• Distribution Automation - Implemented the first fully automated distribution system via SAP and Tally integration, eliminating manual intervention at par with top FMCG process • Distributor & Store Expansion from 6 cities to 15+ cities• Shaping Brand Equity – 5x business growth through 1st Ever Master Brand Strategy; increased penetration from 0.6% in 2020 to 3% in 2023; Market share increase by 12%(1200 bps) in 2023Built an Effie’s Awards-winning brand in India (a 1st for JJVC) • Built the 1st ever Campaign PR and Best Marketing talent • Launched the 1st ever campaign featuring real consumers, KOLs, and celebrities, tailored for Indian audiences • Strengthening foundation through Process and Compliance – Led the 1st Ever Anti Diversion Framework for JJVC India that was adopted across APAC• Building Capability - Talent and Future Ready Team - From 2% to 37%+ Diversity Team • Developed a diverse team comprising 50 direct and approximately 100 indirect members• Purpose Led Business - From 2% to 37%+ Diversity Team • Recognized among the Top 40 Global Talent in the J&J Global Secondment Program to mentor BNGH’s marketing, branding, and media strategy. • Leader for Gen Now ’24 ERG program for DEI initiatives across J&J enterprise Business • Social cause marketing: Led the marketing & PR campaign for Sight for Kids initiative of J&J that touched 30MM + underserved children in India
Education
SYMBIOSIS INTERNATIONAL UNIVERSITY
Management, Brand Management
2000 — 2002
SIBM - Pune
Masters, MPACM
2000 — 2002
Loreto convent
Intermediate - Economics & Psychology
1994 — 1996
Skills
- Distributed Team Management
- Competitive Analysis
- Budgets
- Business Development
- Marketing Management
- Market Analysis
- Team Management
- Leadership
- Strategic Planning
- Retail
- Management
- Fast-Moving Consumer Goods (Fmcg)
- Channel Sales
- Trade Marketing
- Press Releases
- Product Marketing
- Consumer Behaviour
- Social Media Marketing
- Strategy
- Sales
- Marketing
- Project Planning
- Marketing Research
- Fashion
- Fmcg
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Market Research
- Key Account Management
- Customer Insight
- Public Relations
- Business Strategy
- Advertising
- Product Development
- Marketing Communications
- Customer Satisfaction
- New Business Development
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