Tingting Tan

ResearchOps & UX Research Lead | Scaling customer insight across 30+ product teams | B2B & Enterprise UX

Role
User Experience Researcher & Research Operations at The Home Depot
Location
Atlanta, GA, US
LinkedIn followers
500 followers

About Tingting Tan

A storyteller and people person at heart, I’m driven by understanding how people think and make decisions. Then, I translate that into better products and systems. I’m a UX Researcher-turned ResearchOps specialist focused on scaling how product teams learn from users. I help organizations move from ad-hoc research to continuous, embedded discovery. At a Fortune 50 retailer, I built and operationalized a research program supporting 30+ product teams and 700+ customer interactions across B2B and B2C experiences. My work enables teams to validate decisions faster, reduce product risk, and consistently incorporate the voice of the customer into roadmap decisions. I’m particularly interested in scaling research across complex organizations and enabling teams to make better product decisions through continuous customer insight.

Experience

  1. User Experience Researcher & Research Operations

    The Home Depot

    Feb 2024 — Present · Atlanta, GA, US

    Leading exciting ops work that scales weekly, qualitative, rapid research among 25 teams (used to be 30+) in the Online Portfolio for product managers, designers, and engineers, with just myself!Project-based researcher studying areas in Black Friday B2C homepage, promotion languages, B2B loyalty, product information page, B2C and B2B account, and inspirational shopping.

Education

  • University of Missouri-Columbia

    Bachelor of Journalism, Multimedia Producing

  • Northwestern University

    Master of Science - MS, Editorial Journalism, Media Innovation and Content Strategy

  • Communication University of China

    Bachelor of Arts - BA, Mass Communication/Media Studies

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Tingting Tan — User Experience Researcher & Research Operations at The Home Depot in Atlanta, GA, US | Unifers