Tingting Xu

About Tingting Xu

I am a senior machine learning engineer at Adobe, and previously a data scientist at the ad experience personalization team in Facebook. I graduated with a Ph.D. in 2020 from Boston University. My research interests are LLMs, Machine Learning, and Optimization, and I am good at data analysis, mathematical modeling, and problem-solving.

Experience

1. Senior Machine Learning Engineer

   Adobe

   Feb 2023 — Present

   I applied ML-driven techniques, including LLM-based audience translation and journey pattern mining, to enhance marketers\' understanding of audience segments and campaign performance, enabling data-driven decision-making and the reuse of successful marketing strategies.• Developed and iteratively refined data-driven user personas with GenAI to enhancetargeted marketing strategies.• Modeled customer life-cycle experiences by mapping customer journeys, identifyingkey touch-points, and optimizing marketing campaigns to enhance user satisfaction.• Implemented marketing journey optimization strategies to improve customer engagement and conversion rates.

Education

• Boston University

  Doctor of Philosophy (Ph.D.), Systems Engineering

  2014

• China University of Mining & Technology, Beijing

  Bachelor of Science (B.S.), Information and Computing Sciences

  2007 — 2011

• Chinese Academy of Sciences

  Master of Science (M.S.), System modeling and control theory

  2011 — 2014

Skills

• Mathematical Modeling
• Research
• Microsoft Office
• Python
• Latex
• Engineering
• Machine Learning
• Algorithms
• C++
• Simulations
• Linux
• Data Analysis
• Simulink
• C
• Programming
• R
• Statistics
• Data Mining
• Java
• Modeling
• Matlab