Ting Ng
Marketing & Digital Strategy Leader in Pharma | Integrated Brand Innovation | AI, Transformation & Consumer Experience | MBA
- Role
- Associate Director, Integrated Marketing & Innovation at Bristol Myers Squibb
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Ting Ng
I have spent the last eight years in the digital & e-commerce industries, driving organizational sales & revenue growth for North American markets. I am passionate about problem solving for the consumer, while simultaneously working to find innovative solutions to maximize business expansion and profit. I have a proven track record in collaborating with cross-functional partners to assist in the management of all aspects of the e-commerce business including; planning, content development, promotional campaigns, online marketing, website design, analytics and technologies. My areas of expertise include: project management, user experience, customer lifecycle/retention as well as consumer engagement. Software Proficiencies: Microsoft Office, Adobe Photoshop, HTML, Tableau, Basic competency of SPSS, Basic competency of SQL Platforms: BigCommerce, Shopify, Facebook, Webcollage, PowerReviews, Optimizely, Salesforce MarketingCloud, Nielsen, Google Analytics, Facebook, Glew.io, KlaviyoFluent in English and Cantonese, Proficient at Mandarin On LinkedIn, I am interested in networking and creating meaningful connections across my industry, as well as exploring related advancement opportunities in technology, e-commerce, and/or digital marketing.
Experience
Associate Director, Integrated Marketing & Innovation
May 2025 — Present
Integrate AI into marketing, channel, and operational design across function.Monitor external trends and insights to identify strategic opportunities for brand advancement.Manage signature external activations, partnerships, and digital marketing efforts to build brand equity.Use data, insights, and predictive analytics to optimize campaign performance.Lead audience segmentation analysis to improve communication and engagement with internal and external stakeholders.Co-lead annual strategic planning to define corporate brand objectives and reputational priorities.
Education
Indiana University - Kelley School of Business
Master of Business Administration - MBA
2024 — 2026
Penn State University
Bachelor’s Degree, Marketing
Skills
- Event Planning
- Social Media
- Digital Media
- Marketing
- Marketing Communications
- Strategic Planning
- Microsoft Office
- Leadership
- Powerpoint
- Microsoft Excel
- Brand Management
- Marketing Strategy
- Data Analysis
- Management
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