Ting Chen

Experience

1. Director, Finance - Ww Fire Tablet, Kindle Ereader and Kid Subscription

   Amazon

   Jun 2020 — Present · Seattle, WA, US

   Direct all financial activities for $XXB+ revenue product line including multi-year financial views, annual operating plans, near-term forecasts, and analysis for future products. • Lead a team in conducting marketplace, competitive, pricing elasticity, consumer behavior, and customer preference research and studies to inform pricing, product, and marketing strategy.• Own go-to-market promotional financial strategy behind holiday season and key sales events such as Prime Day and Cyber Monday, monitoring customer traffic unit conversation rate, repeat purchasing, and customer lifecycle, achieving YOY growth.• Evaluate profit per units, build of material cost on a parts basis, competitor product teardown cost analysis, and customer usage to inform product and feature development, improving per unit and accretive profits over past four product generations. • Oversee Kid+ subscription product management and measure subscriber lifecycle through engagement rate, increasing customer retention rate by XX.X% across XXM+ subscribers and generating incremental $XXM+ lifetime customer value.• Establish Kids+$XXM+ content investment valuation criteria with consideration of subscriber behavior retention and engagement in comparison with content spend covering media types such as video, audiobooks, music, games, and Alexa skills. • Lead business development with 3P offline retailers (Best Buy, Target, and Walmart) for deals valued at ~$XXM+, driving negotiations, initiating business partnerships, achieving double-digit unit YoY growth and XXbps YoY margin improvement.

Education

• Questrom School of Business, Boston University

  Bachelor of Science - BS, Business Administration

Skills

• Budgeting
• Strategy
• E-Commerce
• Finance
• Data Analysis
• Variance Analysis
• Leadership
• Management
• Forecasting
• Managerial Finance
• Financial Analysis
• Financial Modeling