Tine Nitsch
Global Head of Strategy @Amazon Music
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WORK HISTORY
Global Head of Strategy @Amazon Music
Los Angeles, CA, US
Lead global strategy function and act as thought partner to senior leadership team shaping Amazon Music’s long term directionOversee all strategy development and business planning across three business lines (streaming service, merch, content production). Upleveled mechanisms for the long-term planning, prioritization, goal setting, and execution monitoringLead strategic initiatives from concept through execution across core growth areas, including Fandom, AI and IP development, partnering closely with product, engineering, business, and industry leadershipResponsible for monitoring the competitive landscape and assessing trends and strategic opportunities across markets, products, and geographies: e.g, in 2023 established K-pop as a strategic growth lever, founded cross-functional JP/US team (first of its kind) that delivers record-breaking campaigns across verticals and locales
EDUCATION
Ludwig-Maximilians Universität München
Bachelor's degree
Wilhelmsgymnasium
Abitur
ESCP Business School
MSc
ABOUT TINE NITSCH
Strategy leader and operator with deep experience in entertainment and creator ecosystems. I serve as a thought partner and force multiplier for leadership, helping define bold strategies and translate them into execution through clear priorities, communication, and operating focus. I combine big-picture thinking with structured problem-solving and bring experience leading complex, cross-functional initiatives. I have a global, curious perspective and build strong relationships quickly.At Amazon Music, I lead the global strategy function, partnering with senior leadership on long-term direction, annual planning, and high-impact initiatives across fandom, content, and 1P distribution. Previously at SoundCloud, I spent a decade across strategy, partnerships, and corporate development, contributing to the company’s growth through four funding rounds, a strategic acquisition, and progressively broader strategic and operational leadership roles. I began my career in investment banking, which continues to shape my analytical rigor and discipline.
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