Tina Williams

About Tina Williams

I’m passionate about aligning strategy with execution, helping navigate change, maximize opportunities, and deliver results.As a Senior Director at Spectrum Reach, I lead Category Operations for Automotive, Political, and Spectrum News, driving strategic execution. I oversee high-functioning teams, fostering collaboration and efficiency to maximize revenue growth and client success.I specialize in developing and implementing category-specific strategies, optimizing operations, and driving business growth. My expertise spans media planning, campaign execution, sales strategy, and marketing research.I partner cross-functionally with sales, activation, and product teams to optimize category campaign execution and ensure operational excellence. I take pride in mentoring and developing future leaders, fostering a culture of innovation, accountability, and professional growth.Strengths Finder 2.0 Top 5 Themes:Strategic - Woo - Futuristic - Positivity - Ideation

Experience

1. Sr Director, Sales Ops - Category Operations

   Spectrum Reach

   Mar 2025 — Present · Charlotte, NC, US

   I’m passionate about aligning strategy with execution, helping teams and businesses navigate change, maximize opportunities, and deliver results.As a Senior Director at Spectrum Reach, I lead Category Operations for Automotive, Political, and Spectrum News, driving strategic execution and seamless campaign delivery. I oversee high-functioning teams, fostering collaboration and efficiency to maximize revenue growth and client success.I specialize in developing and implementing category-specific strategies, optimizing operations, and driving business growth. My expertise spans media planning, campaign execution, sales strategy, and marketing research.I partner cross-functionally with sales, activation, and product teams to optimize category campaign execution and ensure operational excellence. Beyond strategy, I take pride in mentoring and developing future leaders, fostering a culture of innovation, accountability, and professional growth.I thrive on collaboration and executing complex initiatives that drive revenue and market impact—always ensuring the right strategy meets flawless execution.

Education

• University of La Verne

  Bachelor’s Degree

Skills

• Account Management
• Digital Media
• Campaign Strategies
• Integrated Marketing
• New Media
• Leadership
• Project Management
• Digital Marketing
• Television
• Management
• Strategy
• Crm
• Marketing Strategy
• Social Media
• Online Advertising
• Advertising
• Marketing Research
• Customer Relationship Management (Crm)
• Event Management
• Digital Strategy
• Social Media Marketing
• Marketing
• Media Planning